Almost half of all pageviews for Village Voice Media papers (which include the LA Weekly) are from blogs. That’s a big reveal on the future of the alt weeklies.
From Erick Schonfeld at TechCrunch:
Bill Jensen, the director of new media who oversees all the Village Voice Media sites tells me that 40 percent of pageviews comes from the blogs on the sites, up from 20 percent a year ago. Some of the more popular ones include columnist Michael Musto‘s blog, Nikki Finke‘s Deadline Holywood Daily, and Topless Robot.
Of course, the sites feature music listings, restaurant reviews, and articles from the print editions as well, but the blogs are driving an increasing portion of the traffic. The online and print newsrooms are combined and everyone is expected to post on the Web. Long gone are the days when a music reviewer could attend a rock show and turn in his copy three days later. “I don’t care how drunk you are,” says Jensen, “you post by 9 AM.”
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