Merlin Media Hires Veteran Radio Programmer Pete Salant
Merlin Media is taking another step toward the future.
Accomplished radio programmer Pete Salant has joined Merlin Media in an unspecified programming role, sources with knowledge of the information tell FishbowlNY.
Salant made a name for himself as the program director and operations manager of WYNY from 1980 to 1983.
Salant reteams with his former NBC boss–then-FM radio division executive VP Walter Sabo, now the Merlin Media chief operating officer. While at 30 Rock, Salant led the team that pioneered the Adult Contemporary music format at WYNY, which climbed from number 22 to number one in Adults during Salant’s first six months. The station remained the highest rated music station among all FM and AM stations in New York City during his tenure.
After his successful WYNY stint, Salant spent 25 years as a freelance radio programming and operations consultant.
Bringing the famed ‘YNY programmer on board comes after word that Merlin may resurrect the WYNY call letters, securing the website www.1019wyny.com.
Salant spent four years with Clear Channel Radio in Connecticut as PD for two Hartford stations and two stations in New Haven. He is a Masters in Social Work candidate at Southern Connecticut State University.
Last month, veteran broadcasting executive Randy Michaels purchased three Emmis radio stations, including WRXP 101.9. Rumors have been flying ever since that the current Rock format will likely give way to News/Talk.
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