The Week has launched an iPad app for its UK edition, which is focused on content found in the magazine, not on the website. PaidContent says that the app — which is free for the first four weeks, about $4.75 per issue or $40 per quarter for non-print subscribers — is specifically designed to make use of the iPad’s layout. There are navigation sections on the left of the screen, bold photographs and clean, easy-to-read articles on the right.
The Week US edition app is expected to launch in the first quarter of 2012.
There will be changes to the app, but for now, Kerin O’Connor, the CEO of The Week, says he wants to give people a chance to toy with it.
“We may put more of the web content into the app when we understand more about how the app is used,” said O’Connor. “We want to see what our customers want first.”