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WABC Claims February Sweeps Victory

WABC/Channel 7 heads into March following a successful February sweeps period. The station won early and late, starting with Eyewitness News This Morning and ending with the 11 p.m. newscast.

In every daypart, WABC was tops among households and the all-important adults 25 to 54 demographic.

The Bill Ritter-Sade Baderinwa broadcast scored a 6.3 household rating, the highest for any 11 p.m. newscast in a major sweep in nearly four years, the station says.

WCBS/Channel 2, though, was pleased with its February performance.

Its late news, anchored by Maurice DuBois and Kristine Johnson, had an average of 511,000,
the station’s largest 11 p.m. audience during a major sweep period since November 2010 and best February sweep performance since 2005, a station spokesperson says.

The station also saw year-to-year gains at 5 and 6 p.m.

If the final day of the sweeps period is any indication, WNBC came in third among noon newscasts in the 25 to 54 demo and households.

At 5 p.m., WNBC only beat WNYW and WPIX. The same applies for Channel 4 at 6 p.m. (minus a WPIX newscast).

However, thanks to the Ellen lead-in, WNBC may have notched a slight victory in the adults 25 to 54 demo at 5 p.m.

WNBC was third at 11 p.m.

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