December 1 - 4, 2014An Interactive Online Boot Camp

Agenda

Join the sessions live Monday through Thursday from 2:00- 3:30 pm ET or catch the recordings at your convenience. At the end of the webcasts, take part in our three week online classroom and workshop where you'll complete assignments and get one-on-one feedback from your homework advisor. Any questions? Contact us.

Monday, December 1

Client Acquisition and Best Practices

2:00 pm - 2:45 pm Writing Pitches and Query Letters Join Carrie Sloan, VP of Editorial Content at CafeMom, as she explains the process from finding ideas to getting the right title for your piece. Learn the secrets to pitching effective stories, and get the basic guidelines for writing a solid query letter and tips for following up.
  • carriesloan CARRIE SLOAN VP, Editorial Content, CafeMom
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2:45 pm - 3:30 pm Workplace Matters As a freelancer you might be working alone, but that doesn't mean there aren't any guidelines to follow when working with clients and editors. In this session, learn how to negotiate and set your rates and the best practices for working with and keeping your clients and editors happy.
  • jerylbrunner JERYL BRUNNER Author and Journalist
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Tuesday, December 2

Finances and Time Management

2:00 pm - 2:45 pm Personal Finance for Freelancers: Everything You Need to Know In this session, join expert financial advisor Galia Gichon for a discussion on the money matters you need to know when going freelance. Learn how to budget for variable incomes, understand taxes, know the different types of insurance you need and how to get it. And finally, learn how to work towards your long term financial goals.
  • galiagichon GALIA GICHON Founder, Down-to-Earth Finance
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2:45 pm - 3:30 pm Time Management and Freelancing As a freelancer, the one precious resource you can leverage to make more money or otherwise further your career is your time. In this workshop, we'll cover techniques and apps for effectively tracking and managing your time, how time management can be used to boost your productivity and how you can use time tracking to determine (and raise) your rates. We'll also go over how to negotiate for that raise, once you figure out which of your clients is the laggard! 
  • laurashin LAURA SHIN Finance, Business and Tech Journalist
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Wednesday, December 3

Marketing and Building Your Brand

2:00 pm - 2:45 pm Developing Your Website and Building a Portfolio As the marketplace of freelance writers gets increasingly crowded, building a brand for your freelance business has become critical to success. One of the best places to promote this brand: your websites. In this session, writer and editor Matt Villano will outline how to plan, design and build a website for your freelance business, and how to leverage this brand across your overall web presence. Learn about the do’s and don’ts of conceptualizing a site, layout, design, updating, and more. Understand the importance of blogging, and where and how best to fit it in your overall strategy.
  • mattvillano MATT VILLANO Freelance Writer
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2:45 pm - 3:30 pm SEO for Freelancers As freelancers, we're always thinking of how to find new work but what about making sure that the work you already have can be found. This is where SEO comes in and with the competitive freelance landscape, it's important that your website reaches the attention of readers and potential clients. In this session, content strategist McLean Robbins will show you how to implement SEO writing techniques to reach those audiences. Learn how to improve your organic page ranking to drice traffic to your website, the anatomy of a search engine, and link-building techniques to maximize the visibility of your content.
  • mcleanrobbins MCLEAN ROBBINS Content Strategist
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Thursday, December 4

Building Your Business and Getting Work

2:00 pm - 2:45 pm The Art of Not Being a Richard: Managing your Freelancing Business with Good Customer Service It’s important to treat your freelancing operation like a small business. This means good customer service is critical to retention and growth. In this fun and informative session, Matt Villano will share the secrets to treating your “customers” (a.k.a., editors) the way they want to be treated, and will provide a step-by-step tutorial on how to make sure your customer service operation is second to none. Villano also will examine the art of never coming off as an entitled jerk.
  • mattvillano MATT VILLANO, Freelance Writer
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2:45 pm - 3:30 pm Managing Your Business You understand time management, but what about managing your business beyond the day to day? In this session, join veteran freelancers Kelsye Nelson a she covers how to identify and keep your most valuable clients, and when and how to let go of those that simply suck your time away. We'll cover contracts, setting up your business, and streamlining work for career success.
  • jerylbrunner KELSYE NELSON Co-Founder and former CEO, Writer.ly
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