August 18 - 21, 2014An Interactive Online Boot Camp


ANNE CHERTOFF Digital Content Director and Strategist For the past 15 years, Anne has worked as a wedding editor, covering planning, etiquette, and style advice for Martha Stewart Weddings, BRIDES, Aol's Aisledash, and iVillage Weddings. Since 2011, she has been a contributing wedding editor for both media outlets and branded content sites, including Huffington Post Weddings, WeddingWire, EquallyWed, Four Seasons Weddings, and Vera Wang. In addition to her editorial work, Anne is also a marketing a communications specialist for the wedding industry. Her boutique agency, Anne Chertoff Media, offers bridal and bridal-related businesses a range of services including content creation, digital and social media strategy, media relations, and strategic partnerships.
August 19 | 2:45 p.m. - 3:30 p.m. "Workplace" Matters
KELSYE NELSON CEO and Co-Founder, Kelsye Nelson is the Co-Founder and former CEO of, an online marketplace that connects writers to publishing professionals. She is also a publishing consultant and auhor represented by Foreward Literary. Other roles have included Vice President of Growth and Outreach at Brown Paper Tickets and leading marketing efforts at Hedgebrook, TransACT, and Headsprout. She's a board member of The University of Washington Digital Publishing Program and The Seattle Free Lances Association.
August 21 | 2:45 p.m. - 3:30 p.m. Manage Your Business from the Day-to-Day to the Long Term
MCLEAN ROBBINS CONTENT SRATEGIST McLean Robbins is a content strategist, copywriter and digital consultant for some of the world’s leading brands, including Marriott, Four Seasons, the National Sleep Foundation, and many more. She has extensive experience in producing high-visibility web content and designing effective digital campaigns that help build brand and personal visibility. Based in Washington, DC, McLean is also a luxury lifestyle journalist for publications including Forbes Travel Guide, Travel Channel, AOL, The Washingtonian, Robb Report and many more. McLean holds a Master’s degree in Journalism from Georgetown University.
August 20 | 2:45 p.m. - 3:30 p.m. Online and Social Media Networking for Freelancers
CARRIE SLOAN EDITOR-IN-CHIEF and VP, Carrie Sloan is the Editor in Chief of, the leading personal finance site, named a top 50 website by TIME magazine and one of the Top 100 websites for Women by Forbes. Previously she was the editor of AOL's women site, the editor-in-chief of and a features editor at Marie Claire, Seventeen, and Mademoiselle. As a freelance writer her work has been published in the New York Daily News, Real Simple, Marie Claire, Women's Health, Martha Stewart Weddings, Budget Travel, Seventeen, and Specialty Food, and her stories have appeared in the AP and on the Today Show. She loves helping writers find and craft their ideas in a way that will attract editors' attention.
August 19 | 2:00 p.m. - 2:45 p.m. Pitch Letters and Queries
KRISTIN TICE STUDEMAN FREELANCE WRITER, The New York Times Kristin Tice Studeman is a freelance journalist and ELLE editor who has written for The New York Times,, New York Magazine, Bon Appetit, Interview, and many other publications. She has done profiles on the likes of Christian Louboutin, Karlie Kloss, Emma Watson, Courtney Love, and Daphne Guinness. Kristin served as the Associate Fashion News Editor at, prior to joining Carine Roitfeld at CR Fashion Book magazine. Today, her assignments range from profiling NYC’s most influential members of the style set to trekking in Morocco to capturing the highlights of fashion week.
August 18 | 2:00 p.m. - 2:45 p.m. Freelancing as a Start-up
MINA BLACK FOUNDER, WealthEssentials Money Management Mina Ennin Black is the founder of WealthEssentials Money Management and the "In the Black" financial workshops and seminars. A former Merrill Lynch Financial Advisor with a decade of experience managing nearly a billion dollars in client assets, Mina Black has been featured in various media publications including the New York Times, Ebony Magazine, GoGirl Finance, and Bankrate. She holds two undergraduate degrees and an MBA from John Hopkins University.
August 21 | 2:00 p.m. - 2:45 p.m. Personal Finance for Freelancers: Everything You Need to Know
MATT VILLANO FREELANCE WRITER Matt Villano proudly never has held a full-time job. In more than 17 years as a freelance writer, editor and copywriter, he has penned original journalism content for outlets including The Wall Street Journal, TIME, The New York Times, National Geographic Traveler, and Sunset; crafted copy for companies including Anheuser-Busch, Mercedes-Benz, Dell, and Comcast; and written marketing materials for a variety of wineries and restaurants. Currently, he serves as senior editor and a contributor at the Expedia Viewfinder blog from Expedia, and is a regular contributor to Entrepreneur magazine. Villano also blogs about family travel on his own site, Wandering Pod. Learn more about him at
August 18 | 2:45 p.m. - 3:30 p.m. Corporate Freelancing and Branded Journalism
August 20 | 2:00 p.m. - 2:45 p.m. Develop Your Website and Portfolio
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