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Book Council Sponsored Ad in New Zealand Movie Theaters

For your Friday viewing pleasure, here is a movie theater ad created by the  New Zealand Book Council a few years ago. The message is simple, but important to remember: “Go home, read a book.”

The ad was created by the Colenso BBDO agency. Earlier this year, the New Zealand Book Council won the Best Big Budget/Big House Book Trailer award at the Moby Awards for Going West by Maurice Gee.

What will you be reading this weekend? Share your thoughts in the comments section. This GalleyCat editor will be reading Travels in Siberia by Ian Frazier.

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