A few weeks back, the Adrants blog suggested that "if there's any category of marketer who has dramatically altered the way they market their product, it would be book publishers," specifically citing Orbit's campaign for The Electric Church, a debut novel by Jeff Somers (and one of the first books in the imprint's American launch) as an example of how "simple is more often than not all it takes to deliver a message." In this case, though, their idea of "simple" involved an interactive game embedded into the book's website. Now, Orbit's running a contest to give away a "Near-Future Dystopia Survival Kit" that includes a wall safe disguised as an electric outlet, "lazer tripwires," and an "RFID blocking wallet," to protect your credit cards and electronic passkeys from being "overheard" by identity thieves.

Here's Somers at a recent reading at the newly-relocated-to-Brooklyn Rocky Sullivan's, flanked by Orbit editor Devi Pillai and publicist Carolyn O'Keefe.