The Wall Street Journal ran a long feature about self published literary author Darcie Chan this week.

Rather than just focusing on Chan’s unexpected success with The Mill River Recluse, the article actually explained the costs of Chan’s marketing efforts–some valuable intelligence for all the self published authors in the audience.

Check it out: “She spent about $1,000 on marketing, buying banner ads on websites and blogs devoted to Kindle readers and a promotional spot on goodreads.com, a book-recommendation site with more than six million members. After learning that self-published authors can pay to have their books reviewed by some sites, she paid $35 for a review from IndieReader.com (IndieReader no longer offers paid reviews). She paid $575 for an expedited review from Kirkus Reviews, a respected book-review journal and website.”