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MailbagEverybody Needs a Vacation
Starting this afternoon, GalleyCat editor Jason Boog is leaving for a week-long vacation. He will return relaxed and refreshed on Monday, October 26, along with more unexpected publishing news, tech-savvy author interviews, Darwinian writing advice, and good old fashioned Apple Tablet speculation. If you have any breaking news in the next week, you can still email GalleyCat your tips. Our senior editor Ron Hogan will hold down the GalleyCat fort next week, both on the site and on Twitter. Book Pros Put Biz School Observer in the Corner
"Her argument seems to be that the only way to have a blockbuster book strategy is through huge advances, which means the publisher accepts a lot of risk up front and is them compelled to try harder to sell the book to earn back," another reader told us. But should publishers really shoulder all the risk while the agent and author sit back and count their money? That's clearly not the way HarperStudio, to take one highly visible example, approaches the business—and they don't seem to be having a problem making deals with high-profile authors who stand a good chance of delivering hits. Furthermore, a senior editor at a major publishing house confided, "many of the bestsellers that keep us afloat are not the blockbusters, they're the ones that we bought for relatively little (six figures or less) and sold the hell out of." (Examples: The Kite Runner, The Secret Life of Bees, The Memory Keeper's Daughter, and Eat Pray Love.) This, by the way, would seem to contradict Elberse's assertion that "it [is] harder to get best efforts from sales and marketing representatives and other internal constituents" when a publisher doesn't start out by spending huge amounts of money to demonstrate how strongly it believes in a book's potential. Not everybody believes Elberse was wrong, however. One reader suggested that if the subject was confined to "the big A-list books and their importance within a major publisher's portfolio," Elberse's description of how publishers convince themselves that certain book proposals are worth spending millions to acquire is dead-on. The problem with that defense is that Elberse is the one who takes the conversation further by speculating on the damage a publisher would do to itself by not pursuing the blockbuster strategy—and her limited understanding of how people in the industry would behave under various circumstances undercuts her conclusions. We Want No Part of Your Death CultureWe weren't the only ones who felt zero sympathy after reading yesterday's iteration of the constant wallowing in publishing doom-and-gloom from an industry veteran—and our rejection of her pessimistic mindset turned out to be rather subdued, compared to what some of the rest of you thought. Literary agent Janet Reid had the most forceful reaction, writing on her blog that this person should "just shut the fuck up already." Reid took issue of the characterization of the publishing industry as a place where everybody's out to put one over on everybody else, and said, "If you've worked for ten years in an industry you don't value or respect, with people you find distasteful, that says more about you than it does about the industry. So take a piece of advice from me: quit your job." A senior editor at one of the big publishers was more polite in her response, even willing to stipulate the assertion that, if Borders fails, author advances will quickly slide downward: "She says it like it's a BAD thing, but it's not," this editor told us. "Unearned advances are bleeding publishers dry and they can kill an author's career too, when the author becomes the literary equivalent of box-office poison. Everyone loses their livelihoods in this scenario, and it's been going on for far too long." This editor saw another positive aspect to the predicted upheaveals: "Frankly, if these recent seismic shifts mean fewer agents and less business for them, so be it. Agents have helped created a climate where huge, unearnable advances are the cost of doing business for publishers. If those huge advances kill or cripple publishers then yes, agents will suffer too. But they're not innocent bystanders, by any means—they're suffering for their own bad business practices, just as publishers are." ![]() And it should surprise nobody to learn there's very little pity for someone who still has a publishng job after all the latest layoffs declaring "I am so frustrated right now that I think flipping burgers would be more rewarding." As one GalleyCat reader put it, "I flip burgers. I also write, and I'm caught in the quagmire of attempting to get published... Guess which one I'd rather get kicked around by?" Mailbag Trick-or-Treat
Following our 2008 Whiting Writers' Awards coverage, one reader sent us a copy of Barry Lopez's keynote address at the awards--download a copy of his classic speech about these troubled times. Then, we received these frightening book recommendations, just in time for Halloween: Chasing the Dead by Joe Schreiber, Heart Shaped Box by Joe Hill, and another idiosyncratic mind posted Kelly Link's scary book list. Responding to our IMDB for Books musings, The Millions reminded us of a great post that pondered that same question. Finally, after our literary mixology post, a few readers wrote in with pun-filled cautionary tales for writers: "For some morbid Halloween 'joy', think of all the authors whose alcoholism destroyed and even ended their lives. It is a staggering list (pun intended)," wrote one reader. Then Again, It Could Be Dan Brown's Fault... Or Could It?
We have absolutely no idea whether it's true, either, but even secondhand information gives us an opportunity to speculate—and it still seems to us that three years of expenditures based on the hypothetical revenue from a non-existent book would be no way to run a business. If we were going to propose reasons Doubleday decided it needed to save money, we would start by looking at more concrete factors, like the cost of building Spiegel & Grau's frontlist, long before it occurred to us that the company had been spending imaginary Dan Brown money since 2005. (Which, as we said back in 2007, is not a judgment on our part of S&G's expenditures; in the same position, we might well have made the same financial decisions in order to acquire the same books... and feel that it's too early to second-guess the strategy behind them... unless circumstances are really that drastic.) Literary Mixology
Abbeville Manual of Style recommended: "Read Hart Crane's collected poems the way he liked to write them: on a full bottle of wine while listening to the Bolero on loop at top volume." Another reader advised to drink "Winner's circle champagne" with Dick Francis' horse race mysteries and to research the recipes in J.A. Konrath's Jacqueline "Jack" Daniels detective series. Finally, one alert reader reminded us of Mark Bailey's Hemingway & Bailey's Bartending Guide to Great American Writers, a boozy guide to some boozy writers. Drink up! Readers Imagine a Digital Book Review
Patmcell wanted more ways for publishers to find online reviewers before a digital book is published: "I applaud the recognition that Herley gives to small publishing organizations. If there were a common site where reviewers could go, small press e-books about to be released could be listed as available for review." Lisa Amrine told perspective designers to look into aggregating digital book reviews of particular genres. "The romance genre has a plethora of online book review sites. Its the other genres that I have problems getting reviews for," she wrote. Debbsmith stressed that small presses would love to see more consolidation in digital book reviews: "As a small press publisher I heartily agree that having more online review sites would be great ... I'm tracking down appropriate genre bloggers and getting cordial welcomes from them and lots of coverage for my titles. If only there were a kind of clearing-house site for these things." In This High-Stakes Game, The (Publishing) House Doesn't Always Win![]() Yesterday's warnings in the New York Observer about the seemingly inevitable publishing crunch prompted a counter-argument from a reader named Luke Myers, who says his experiences as a book editor lead him to an unsettling conclusion: "The idea that in the near future there will be fewer books and publishers will have to compete for them is probably true, but the article did not answer one question: Will those books earn out? Answer: No." For Myers, the logic is simple: "The number of books published per year has nothing to do with the likelihood that readers will buy a specific title," he explains. "On the other hand, the number of books published per year will affect the amount paid for the work as the Observer so rightly states." So what happens if publishing becomes an environment where only "brand-name" figures can get book deals? "Most of the books by cultural figures today do not earn out," Myers asserts, "so more money paid for so-called big names means more red ink for publishers. Publishers are going to find themselves in a no-win situation if they publish fewer books. They are all going to be like blackjack players who place big, Hail Mary bets on the table only to have their chips taken away by a passionless dealer." Wait: Aren't we supposed to be approaching the end of "the gambling spirit that has kept book publishing exciting," according to the Observer? Sounds to us like Leon Neyfakh might be depicting a future where publishers sweat bullets over just about every single new release, praying they've found the right celebrity this season and that their franchise "literary novelist" doesn't accidentally hand them the next Thirteen Moons. (UPDATE: Neyfakh emails to clarify that he and Myers aren't so far apart on this issue: "Everyone's going to crowd around the high-stakes table making plays for Michelle Obama's memoir etc., and they're going to be willing to spend more there than they were back when they had some wiggle room to sometimes do just OK," he tells us. "The 'gambling spirit' was a poorly chosen phrase—I was referring to the heart it requires for a publisher to go out on a limb for something, not the blind luck approach to acquisition that so many editors think is the only way to make a career.") Now America's Literati Know What Scorn Feels Like
"'Mainstream' lit is more than accustomed to being slammed by the American literary establishment," Ferrer emails us. "Kind of interesting to see the shoe on the other foot—the American literary establishment being dissed by the Europeans for, in essence, the very things they tend to slam mainstream lit for. Which, once again, begs the question, who the hell decides this stuff? At what point did deeming something 'mainstream' or 'commercial' automatically render it less worthy than something dubbed 'literary' and what does it all mean anyway?" "I don't even pretend to know," Ferrer says. "I just write books." Disgruntled Reader Joins in Literary America-BashingIn response to yesterday's item about some arrogant Swede dismissing American literature, a reader named "Kerstin" commented that it was "a pity that your misdirected patriotism makes it hard to take in [Horace Engdahl's] frankness," adding, "American insularity in publishing is a tragic fact." The thing is, we never disagreed with that; it would indeed be very nice if American publishers gave us more world literature in translation, and we applaud those publishers who are challenging conventional marketplace "wisdom" to do so. We still don't see how that makes American writers inherently worse than their European counterparts.
If War at Harvard isn't going to be published in the United States, there are many possible explanations—somehow we doubt "American publishers can't handle the truth" is the one that's applicable. (photo: Wikipedia) PreviouslyIf The Kids Are United, YA Lit Can Never Be Divided An Arts Editor Responds to the Book Review Crisis Book Publishing Is SO Dying, Insists Reader! One Agent's Tribute to David Foster Wallace Your Anonymous Complaints Are Tiresome (And Wrong) Can We Make Publishing Better, Faster, Stronger? BookExpo Mailbag: What's the e-Book's Market Function? Is a New Generation Taking Over Big Publishing? S&S Drops In Super Secret Memoir What Can Brown Do for You? Book Thievery Update Former Editor Says Requesting Or Receiving Author Headshots Isn't Widespread Practice Shocker: Publishers Really Are Looking For The Next Pretty Face (And Sometimes Bod!) Why Printing Fewer, Non-Returnable Books May Not Save the World Upholding the Industry's Great Liquor Traditions A Few Bugs in the Paperless Office Yet? This Is Why We Have Fake Editors This Fake Editor Story Is No Bull Borders Face-Out Strategy: Pump Up the Volume Why Book Reviewers Let Margaret Jones Slide Everybody Signed Off on Margaret Jones, Not Just Riverhead Phoniness Conceded, The Search for Jones' Sources Begins The Short Story's Doing Fine. Deal With It. Should PW Tighten Up Its Subscriber List? More Reactions to Reed Biz Info Sales Plans Book Sales: There's Numbers, And There's Numbers Bush, Ex-Librarian's Husband, Aims to Slash Literacy Funding Wonderful Radio, Marvelous Radio Having Rupert Murdoch In Your Corner Can't Hurt Who Sells More Books, Sam Tanenhaus or Terry Gross? Anonymous Readers Are a Cynical and Suspicious Lot No Secret to Charles Bock's Media Blitz Another Vote for Connecting to Readers with Blogs The Coffeeshop Writer's Center Is Already Go! Your Cat Allergies Fail to Impress The Seinfeld Jokes Are Already Pouring In For This Snowman, Sales Were Too Darn Hot What's the Key to Self-Publishing Success? How Can Self-Publishers Crack the Distribution Problem? Reading: Too Much Work, Or Just Too Much of a Chore? The Extended Shelf Life of Oscar Wao? Waiting for Lightning to Strike Twice Soon, We Can Build Books Better. Faster. Stronger. Deirdre Donahue's Rallying Cry Provokes Criticism You Gotta Latch On to the Affirmative Your Reactions to This Morning's Mailbag Yes, Yes, Publishing Is Debased, By All Means, Go On... Bret Easton Ellis Ain't Quite Melville Yet Don't Write Western Civilization Off Just Yet Our Culture Either Has or Hasn't Fallen Apart, Take Your Pick More Doom and Gloom, Inspired By You Kids Today Your Take on the New, Ad-Supported Borders Your Daily Portent of Doom and Gloom Your Thoughts on the Eagle Publishing Lawsuit We're Trivializing Literature, Brick by Brick People Are So Reading Books Still They're Just Not That Into You; or, Agents' Worst Suspicions Confirmed Everybody Hates Somebody Sometime (Often, An Agent) You Pick This Year's Best Short Story Collections You Have Your Doubts About "Trick Lit" Your Sobering Industry Evaluation for the Morning The Book Trailer We Can't Show You at Work Too Mean? Some Find Book Reviewers Overprotective Still More Thought to 2007's Debut Women Writers Another Attempt to Peer into Oprah's Mind Anybody Else Fed Up with Oprah? Is Contacting 800 Agents a Smart Idea? So Much for the Industry's Famed Collegiality She Left Out the High Alcoholism Rate Re-Evaluating the Latina Author Tag: Round 2 The Absolute Last Rock Literature Post More Of Your Favorite Rock Books Que Sera Jura? You've Got Rock Novels to Recommend Mendelsohn: I Didn't Mean You Bloggers! Pop Fiction Unaffected by Lit Crit Demise Haskell Smith on Publishing's "Broken Telephone" Audiobooks for Rent in the US, too Reader Mail: Dreadful Cover Stories (& More!) Why Does Maureen Dowd Hate Popular Women? Chick Literati React to Dowd's Criticism The Shortest Judith Regan Story Ever We Asked, We Get More Showtune Parodies We Asked For It: Your Showtune Parodies Canadian Publishers' Pilot Project Merits Further Scrutiny The Books You Say You Can't Stand Don't Abandon Those Pitch Letters Yet Sci-Fi Classics Stuck in Limbo Do Reviewers Care About the Pitch Letter? Letterhead No Longer So Essential SF Pros Make Their Literary Selections Pynchon: He's Not Just For Guys The Interpretation of Lackluster Sales |
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