New York City Dec 3-4, 2013
Given that consumers are generating over 2.5 billion images every week with Facebook and Instagram alone, a successful social media strategy is more critical than ever for influencing, enabling, and driving business forward. Whether you’re interested in harnessing the power of Pinterest for marketing campaigns, launching a branded Vine video, or jumpstarting your first Twitter initiative, Inside Social Marketing will provide you with the resources to take your social efforts to the next level.

Speakers

Joel Ackerman Writer/Director for PooPourri, Orabrush Joel Ackerman is one of the top drivers of direct commercial YouTube views on the planet. His videos for Orabrush have generated tens of millions of views and literally millions of sales. His creative work made Orabrush the #3 most-viewed sponsor channel on YouTube, behind only Apple and Old Spice. His latest work with Poo~Pourri drove their debut video to over 13 million views in less than a month. With dozens of videos produced at Orabrush, Joel has also worked with Red Bull, Jaybird Gear, Binaca and others. He also collects dryer lint… but hey, nobody's perfect.
December 3 | 9:00 a.m. - 9:30 a.m. Opening Keynote: The Viral Paradox: Hitting Viral through Serial Content - Lessons from Poopourri & Orabrush
December 4 | 2:30 p.m. - 3:15 p.m. Best Practices: Incorporating Video into Your Social Marketing
David M. Adler Partner, Leavens, Strand, Glover & Adler, LLC David M. Adler is an attorney, author, professor and partner with a Chamber's Tier 1 Entertainment & Media law firm, Leavens, Strand, Glover & Adler, LLC based in Chicago, IL. Mr. Adler's practice focuses on counseling businesses across the interrelated areas of Intellectual Property, Media & Entertainment, Information Technology and Corporate Law. Currently recognized as an Illinois SuperLawyer® in the areas of First Amendment & Media Law, he was also a "Rising Star" for three years prior. He provides legal counsel on trademark and copyright matters, digital and new media licensing, production, finance, regulations, litigation and corporate-commercial transactions. He received his law degree from the DePaul University College of Law in 1997 and a double BA in English & History from Indiana University in Bloomington, Indiana. Outside the practice of law, Mr. Adler is currently an Adjunct Professor teaching Music Law at DePaul College of Law, formerly chaired the Chicago Bar Association's Media & Entertainment Law Committee and is currentl a memebr of the Illinois State Bar Intellectual Property Committee.
December 3 | 4:30 p.m. - 5:15 p.m. Social Marketing: Trend in Behavioral Advertising
Megan Berry Head of Consumer, RebelMouse Megan Berry is Head of Consumer at RebelMouse, leading community and social product. She previously led community and marketing at Klout, after joining as the 4th employee. Megan Berry previously led marketing and community at Klout, after joining as their fourth employee. She has blogged about community, product and influence for Mashable, The Huffington Post, Amex OPEN Forum, and Brazen Careerist. Megan graduated from Stanford Phi Beta Kappa.
December 4 | 1:45 p.m. - 2:30 p.m. Staying Strategic in a Busy Social World
James Borow Co-Founder and CEO, SHIFT James Borow is the Co-Founder and CEO of SHIFT, the real-time marketing platform of choice for 10 of the top 20 global advertisers. SHIFT empowers brands and agencies to manage, advertise and analyze their marketing initiatives in real-time and is one of just five companies in the world to earn Facebook's sPMD and Twitter's Ads API distinctions. SHIFT has raised $14 million to date and is backed by Lerer Ventures, Thrive Capital, Founder Collective, Rincon Venture Partners, Baroda Ventures and Crosscut Ventrue Partners. Prior to founding SHIFT, James co-founded GirlsGuideTo, where he currently serves as Chairman of the Board. GirlsGuideTo, is backed by CincyTech Ventures and was the first female focused Facebook platform company. James started his tech career running business development for the publicly traded Top Level Domain Holdings and graduated from Vanderbilt University with a degree in Political Science and Corporate Strategy.
December 3 | 2:30 p.m. - 3:15 p.m. Turning Twitter Followers Into Your Best Customers: How To Attract, Engage And Convert On Twitter
Jason Brown Marketing Director, Content Strategy, U.S. Tennis Association (USTA) Jason Brown is in his 12th year working at the U.S. Tennis Association. As Marketing Director of Content Strategy, Jason manages digital, mobile, and social strategy for the association’s pro tennis properties, including the US Open and Emirates Airline US Open Series. At the 2013 US Open, Jason led the community management team with focus on social media platforms and social-centric sponsored activations. Jason is a native New Yorker and graduated from Boston University with a B.S. in Journalism.
December 3 | 3:45 p.m. - 4:30 p.m. How Professional Sports are Monetizing through Social Media
Jayne Bussman-Wise Digital Director, Brooklyn Nets & Barclays Center Jayne Bussman-Wise leads the digital marketing efforts for the Brooklyn Nets and Barclays Center, Brooklyn’s newest landmark venue. Jayne leads a team that manages the websites, social media platforms, email and mobile activation for both the team and arena. Prior to joining the Brooklyn Nets and Barclays Center, Jayne worked at Madison Square Garden for the New York Rangers where she managed the teams social media and digital marketing efforts. Jayne has a B.A. in Economics from Brandeis University, where she was Captain of the women’s basketball team.
December 3 | 3:45 p.m. - 4:30 p.m. How Professional Sports are Monetizing through Social Media
Al Cadena Senior Account Director, Beeby Clark + Meyler Al has worked in digital marketing and advertising for over 10 years, developing programs for clients such as Nestle, Disney, General Electric, Marriott, Sony, Steven Spielberg’s Shoah Foundation, and others. He has worked in all aspects of digital, including production, creative, accounts, strategy, and analytics. Previously he was tapped by Nestle USA and Michigan State University to teach classes on social media and “What’s new in digital.” What drives him in his job is understanding the principles underlying digital media that leads to success. He holds an MBA from the Yale School of Management and is a returning champion on the TV show “Jeopardy.”
December 4 | 1:45 p.m. - 2:30 p.m. Staying Strategic in a Busy Social World
David Cohen Editor, AllFacebook David has more than 20 years of editorial experience and over 10 years of Web editorial experience with publications including Broadcasting & Cable and Multichannel News, as well as Websites including mediabistro’s AllFacebook and Social Times. He is a graduate of New York University with a B.A. in Journalism, and of Stuyvesant High School in Manhattan. He grew up in Manhattan and currently lives in Basking Ridge, NJ, with his wife, toddler son, and three cats (dog coming soon!).
December 3 | 3:45 p.m. - 4:30 p.m. How Professional Sports are Monetizing through Social Media
Austin Craig Marketing Strategist, Orabrush Austin Craig worked in radio and television before turning his talents to web video. He's been part of the marketing team at Orabrush Inc. since the company's launch in the Summer of 2009. They grew from no sales to millions of brushes sold in over 30,000 locations, with over 40 million YouTube views and 340,000 facebook fans. His latest efforts in crowdfunding have launched the Orapup tongue cleaner for dogs, and the documentary film "Life on Bitcoin". He's been a featured speaker at marketing conferences in New York, Los Angeles, San Francisco, Miami, Chicago, and Salt Lake City.
December 3 | 9:00 a.m. - 9:30 a.m. Opening Keynote: The Viral Paradox: Hitting Viral through Serial Content - Lessons from Poopourri & Orabrush
Michael Cupo Director, Business Development, Social Media, ESPN Michael Cupo is ESPN’s Director of Business Development, Social Media for ESPN. In this role, he is responsible for driving strategies, providing expertise and direction regarding effective use of resources, applications and tools to enhance social media for ESPN’s content businesses and offerings. Based in Bristol, Conn., Cupo reports to Marie Donoghue, Senior Vice President, Global Business Strategy & Development and John Kosner, Executive Vice President, Digital & Print Media. Cupo joined ESPN in August 1997, holding various positions within digital media across online, mobile and video. Additionally, he has previously worked as a product manager for WWE and the Associated Press. Cupo received a Bachelor of Arts degree in Communications from Seton Hall University.
December 3 | 3:45 p.m. - 4:30 p.m. How Professional Sports are Monetizing through Social Media
Ryan J. Davis Vice President of Community, Vocativ Ryan J. Davis is the Vice President of Community at Vocativ. Prior, Davis was the Social Media Director of Blue State Digital, the firm best known for Barack Obama’s digital campaign, where he consulted with over fifty of the largest brands and organizations in the world. Ryan was a co-founder and digital director of the award-winning marriage equality campaign The Four 2012. He’s worked on many progressive political campaigns, but got his start as the Online Grassroots Organizer for Howard Dean’s 2004 presidential campaign, traveling around the country integrating online and off. When he’s not on social media, he can be seen speaking on digital media topics at conferences and universities around the world.
December 3 | 2:30 p.m. - 3:15 p.m. Turning Twitter Followers Into Your Best Customers: How To Attract, Engage And Convert On Twitter
Heather Dopson Manager of Social Strategy, Infusionsoft Heather is charged with developing and implementing the social strategy at Infusionsoft and providing on-going education to all Infusionsoft employees. She recognizes social media is not just about leveraging content but also about nurturing relationships, providing solutions and having fun. As a small business owner for the past 8 years, she recognizes the challenges entrepreneurs face when trying to find the time to just keep up with all the changes happening in social. Her passion for educating and helping small businesses succeed continue to guide development of Infusionsoft products, employee engagement and customer education.
December 4 | 9:30 a.m. - 10:15 a.m. Social Media Metrics: What Does it All Mean?
Ric Dragon Co-Founder and CEO, DragonSearch Ric Dragon is the author of Social Marketology and the CEO/co-founder of DragonSearch, a digital marketing agency with clients throughout the US. Dragon has over 16 years of experience in digital marketing. Dragon has spoken at Brands Conf, Blog World, SMX, Socialize Conf, and many other industry events. Dragon is also a regular columnist for Marketing Land and Social Media Today.
December 4 | 3:45 p.m. - 4:30 p.m. Utilizing Pinterest: The Business of Social Content Curation
John Eaton Founder, Tiger Jack Consulting and Co-Founder, SocialChorus John Eaton is a digital professional and entrepreneur passionate about connecting great brands to consumers through technology. John’s boasts a blend of digital strategy, emerging technologies expertise, client service and business management. Combining an electrical engineering background with award-winning creative experience as music producer provides John Eaton with a unique skill set leading and building social strategy, influencer marketing, community management and social analytics teams.
December 4 | 9:00 a.m. - 9:30 a.m. Keynote Panel: What Can Small Businesses Learn from Big Brands on Social Media?
Natan Edelsburg Senior Vice President, Sawhorse Media Writer, Lost Remote Natan Edelsburg is a writer for LostRemote.com, a blog covering social TV, or anything that connects people through television, from engaging viewers via Twitter to introducing Facebook fans to new shows. He is also the SVP at Sawhorse Media, which produces the Shorty Awards, honoring the best on social media and created/powers Muck Rack where journalists and sources connect.
December 4 | 4:30 p.m. - 5:15 p.m. What We Can Learn from TV's Top Social Campaigns
Emeric Ernoult Founder & CEO, AgoraPulse Emeric is the co-founder of AgoraPulse (www.agorapulse.com), a European based Facebook Marketing Technology launched in 2011. AgoraPulse is currently being used by more than 4,000 Facebook Pages across 27 countries and is expanding internationally through strategic local partners. Emeric is one of the European pioneers in the field of Social Media Marketing. The first company he co-founded in 2000 was a technology allowing brands to create their own white label social network, this was 4 years before Ning or Facebook. He has advised French and international brands such as Virgin Megastores, FIA and Microsoft. He is a member of the Board of the Social Media Club in Paris, France and is a regular speaker at European conferences such as iStrategy, Digital Paris and eMarketing.
December 3 | 1:15 p.m. - 1:45 p.m. Definitive answers to the 6 most common questions marketers ask about Facebook
December 4 | 9:30 a.m. - 10:15 a.m. Social Media Metrics: What Does it All Mean?
Jeff Ferguson CEO, Fang Digital Marketing Fang Digital Marketing is a strategic consulting agency that specializes in internet marketing, including search engine marketing, display, social, and affiliate programs. With over 15 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, Napster, and Local.com. Jeff has also served as a consultant for renowned clients such as American Airlines, Farmers Insurance, Hilton Hotels, KinderCare, eHarmony, and Toyota. Additionally, Jeff has volunteered his time for the Search Engine Marketing Professional Organization (SEMPO) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.
December 3 | 10:45 a.m. - 11:30 a.m. Boosting Your Social Marketing: The True Impact of Paying for Extra Social Exposure
December 3 | 2:30 p.m. - 3:15 p.m. Turning Twitter Followers Into Your Best Customers: How To Attract, Engage And Convert On Twitter
Kelly Ferraro NY Market Director, Spredfast Kelly Ferraro is the NYC Market Director for Spredfast, helping drive expansion of the company's professional services offering. Kelly is a passionate word of mouth marketer with expertise in social media strategy. Previously, she was Associate Director of Social Media Strategy at Anomaly, a NYC-based agency. She also spent two years as a Digital Strategist at Social@Ogilvy, a highly regarded group within Ogilvy that leads the agency's global social business. Kelly has over 10 years experience working with clients across apparel, consumer lifestyle, athletic, tech, e-commerce, beverage, finance, energy, crisis, alcohol and non-profit. Some of the brand she has worked with include Diageo (Captain Morgan, Naked Turtle), Google, American Express, SmartWater, Ralph Lauren, Lululemon, MyMusicRx, Carhartt, Time Warner Cable, All-Clad, Converse, Dick's Sporting Goods, Citizen's Bank, BP, DuPont, NIH, Nestle, Wal-Mart, UPS, PPL, and Presidencia de la República de México. Kelly has a BA in Political Science from Rutgers College and a JD from Catholic University in Washington DC. You can follow her on Twitter @kellylferraro.
December 4 | 2:30 p.m. - 3:15 p.m. Best Practices: Incorporating Video into Your Social Marketing
Marc Fischman CEO and Co-Founder, Hyperactivate Marc Fischman (CEO) is a serial entrepreneur who started his first business in high school. After graduating from the University of Texas in 1996, with a degree in computer science, he developed emerging Internet technology for EDS and their Fortune 500 clients. While receiving his MBA at Bar Ilan University, in Tel Aviv, Israel, Marc played critical roles with many Israeli startups and helped fuel the movement of Israeli tech companies into the US. Then, he decided to drop in on the US himself, and test out a new idea he developed to activate social media fans and followers in a revolutionary way. Fast forward three years, his company, Hyperactivate.com has been named one of the top 3 social media start-ups of 2013 by Entrepreneur. Fischman and Co-Founder Gilad Zirkel, who is head of technology and based in Tel Aviv, have worked with major companies and media properties, including McDonalds, M&M’s, MTV, NBC, and Random House, just to name a few. Marc resides in NYC with his Tibetan Spaniel, Beissli.
December 3 | 2:30 p.m. - 3:15 p.m. Turning Twitter Followers Into Your Best Customers: How To Attract, Engage And Convert On Twitter
James Gross Co-Founder, Percolate James Gross is co-founder of Percolate, a technology company that helps brands create content at social scale. Prior to starting Percolate, James was a Senior Vice President at Federated Media. James also enjoys running and wants to build the world's greatest software company and surf team.
December 4 | 1:45 p.m. - 2:30 p.m. Staying Strategic in a Busy Social World
Apu Gupta CEO and Co-Founder, Curalate Apu Gupta is the CEO & Co-founder of Curalate, the leading marketing platform for the visual web. Curalate enables brands to measure, monitor, and grow their presence on visual social media sites including Pinterest and Instagram. Curalate is currently in use by over 300 brands including Neiman Marcus, Michael Kors, Gap, and Better Homes & Gardens. Curalate is backed by top-tier venture capitalists including New Enterprise Associates (NEA) and First Round Capital. Prior to Curalate, Apu worked in retail and technology. Apu built the second largest drugstore chain in India as the COO & CMO of MedPlus Health Services, served on the interim management team of Peracon, a provider of software for the commercial real estate industry, and was in sales and marketing roles at WebEx Communications from their Series A financing through their IPO. Apu has an undergraduate degree from the University of Texas at Austin and a MBA from the Wharton School of Business.
December 3 | 11:30 a.m. - 12:15 p.m. The New Language of Social Engagement
Rob Harles Global Head, Social Media, Bloomberg LP Rob Harles is Global Head of Social Media for Bloomberg LP responsible for developing and managing Bloomberg’s social media strategy and initiatives around the world. He joined Bloomberg in 2010 from Sears Holdings where he was Vice President of Social Media and built Sears’ social media platform and customer communities. Before joining Sears Holdings, Rob was SVP for comScore Networks, in charge of its custom analytic services and a member of the Senior Operating team that took the company public. Rob started his career as a Senior Consultant in the financial services practice of McKinsey & Co.
December 3 | 2:30 p.m. - 3:15 p.m. Turning Twitter Followers Into Your Best Customers: How To Attract, Engage And Convert On Twitter
Chris Herztog Director of Digital Media, Definition Branding & Marketing Chris Hertzog is currently the Director of Digital Media at Definition Branding & Marketing in NYC. His role is to create and implement strategic digital media programs and activations for a wide range of clients. These activations include advertising, public relations, video production, mobile app development and social media. Chris holds a BA in Electronic Film with studies in Communications and Advertising from Fairleigh Dickinson University.
December 4 | 2:30 p.m. - 3:15 p.m. Best Practices: Incorporating Video into Your Social Marketing
Toni Jones Social Media Director, U-Haul Experienced program manager, analyst and customer advocate turns Social Media Manager. Yes, that’s right! After years of running a team of project managers through our manufacturing and development process, Toni took the leap into Social Media. She has always had a passion for the customer and U-Haul, and she wanted to make sure their brand reputation was being managed online. Her area of expertise is in social media data analysis, strategy development, content management, and social care. U-Haul’s social media team stands alone, but is deeply integrated with their marketing, customer service, public relations and web analytics teams. This makes U-Haul a powerful force to reckon with. Her team represents U-haul online 7 days week and they take pride in doing what’s right for the customer and their business. They have decided to take the lead in their industry and not only provide exceptional social customer service, but also to create content that is tailored to their customer needs. In order to do this they listen to the customer, help them and then develop tools and content around what they are asking for. Toni loves to share best practices in understanding the social customer through listening and measurement.
December 4 | 1:45 p.m. - 2:30 p.m. Staying Strategic in a Busy Social World
Alan K'necht Partner, Digital Always Media Inc.Digital Always Media Inc. Alan K'necht is a founding partner at Toronto based Digital Always Media Inc. a search & social media marketing agency, an Internet marketing strategy & analytics consulting and training company. Alan is an online lecturer for the University of San Francisco's on-line Internet marketing program (focused on SEO and analytics). In 2010 he published his 1st book the award winning "The Last Original Idea - A Cynic's View to Internet Marketing". Over the years, K'necht has helped implement web analytic and Internet marketing solutions across industries and across the globe. Clients have included Canada's Federal Government, the US Navy, Inter-American Development Bank, Toyota Canada, various media organizations, several ecommerce companies and a wide array of other businesses. He is also the co-host of the highly rated Social Media Marketing industry TwitterChat, #SocialChat, which currently reaches a potential weekly audience of over 700,000.
December 4 | 9:30 a.m. - 10:15 a.m. Social Media Metrics: What Does it All Mean?
Fahad Khan Founder & CEO, One Public Fahad Khan is an American serial entrepreneur, who has lived, worked, studied and founded companies in three continents of the world. He is the Founder & CEO of One Public (www.fb.com/onepublic) one of the largest Facebook Preferred Marketing Developers and a premier provider of Facebook Marketing solutions to global brands and agencies such as L’Oreal, Turner, NBC Universal, Smirnoff, Casio, Arby’s, Guess, Jurlique, CAbi, American Cancer Society, StriVectin, Economist, Charlotte Russe, Poweraid, Ecco Domani, Digitas, Razorfish, Publicis, BBDO, Initiative, Moxie, Mr. Youth, Devries PR, Cake, Profero, several of MDC Partners agencies, and many more. Additionally, thousands of small and local businesses as well as large enterprises use the self-served edition of One Public’s ultimate Facebook Marketing service, Page Centrex (www.pagecentrex.com), absolutely free of cost. Headquartered in New York City, One Public has over 50 employees and four offices worldwide. Fahad is involved in a number of fast growing technology companies and is the Chairman of Gotham Innovation, a global venture capital and innovation syndicate, which invests in and incubates international new ventures fostering the born global phenomenon. An academic expert in International Entrepreneurship, Fahad holds M.Sc. Engineering degree in Management and Economics of Innovation from Chalmers University of Technology, Gothenburg, Sweden and is an Adjunct Professor at Rutgers Business School.
December 4 | 3:45 p.m. - 4:30 p.m. Utilizing Pinterest: The Business of Social Content Curation
Matevz Klanjsek Co-Founder & CPO, Celtra With 15 years of digital advertising experience, Matevz spearheads Celtra’s product innovation department, having conceived and introduced to the market innovative new ad products such as Rich Media Post for Facebook and a new generation of ad formats for Angry Birds. Matevz is a regular speaker at many Interactive Advertising Bureau (IAB) events, including IAB UK’s Mobile Engage 2012, IAB Mobile Marketplace and IAB Serbia: Digital Day 2012. He is planned to speak during Advertising Week on the topic of native and social advertising.
December 3 | 1:45 p.m. - 2:30 p.m. What's Next for Native Ads? Mobile, Social and Enriched
Justin Lafferty Lead Writer, Inside FacebookInside Facebook Justin Lafferty has written about everything from high-profile court cases to Little League baseball and everything in between. Currently, he is the Lead Writer for Inside Facebook, a top independent blog providing unique analysis about the world's largest social network. Justin lives in the San Francisco Bay Area and was previously the Co-Editor of AllFacebook.
December 4 | 9:00 a.m. - 9:30 a.m. Keynote Panel: What Can Small Businesses Learn from Big Brands on Social Media?
December 4 | 2:30 p.m. - 3:15p.m. Best Practices: Incorporating Video into Your Social Marketing
John Lauro Digital Marketing Manager, Casio North America
December 4 | 3:45 p.m. - 4:30 p.m. Utilizing Pinterest: The Business of Social Content Curation
Nicholas Ledner Social Media Research, Trends, & Outreach, UNICEF Nicholas Ledner is a primary part of the Social and Civic Media Section within UNICEF’s HQ. His focus includes internally sharing all the latest trends and research in social media, supporting local country offices with their own social media initiatives, and outreaching and creating partnerships with top digital agencies and brands. He’s been at UNICEF over 2 ½ years and has been privileged enough to have spent the entire time focused on social media.
December 4 | 1:45 p.m. - 2:30 p.m. Staying Strategic in a Busy Social World
Daniel N. Lewis Director of New Media Communication, Sesame Workshop Daniel N. Lewis is the Director of New Media Communication for Sesame Workshop, the non-profit organization behind Sesame Street. He is responsible for creating and implementing a comprehensive strategy to leverage social media to extend the Workshop's reach and influence. Prior to joining Sesame Workshop, Lewis was a consultant for new media, marketing and business development, advising start-up companies on executing partnership and distribution deals, audience development, community management, and search engine optimization. Lewis has also held the position of General Counsel and Vice President of Business Development for Wikia, Inc., where he negotiated and executed on partnerships with the Washington Post, Twitter, Reuters, AccuWeather, and Digg. Prior to that, he was Co-Founder and General Manager at ArmchairGM.com, a user-generated media entity using wiki-based and custom community blogging software. Lewis earned his J.D. from Benjamin N. Cardozo School of Law, where he served as an Editor of the Cardozo Law Review. He graduated from Tufts University in 2000 with a B.A. in Economics. Lewis resides in Manhattan with his wife and three children.
December 4 | 4:30 p.m. - 5:15 p.m. What We Can Learn from TV's Top Social Campaigns
Jon Loomer Owner, Jon Loomer Digital Jon Loomer is a consultant and public speaker focused on advanced Facebook marketing strategies. His website, JonLoomer.com, was named one of Social Media Examiner's Top 10 Social Media Blogs of 2013, and is the go-to source for Facebook marketing tutorials and training. Jon first got his feet wet with Facebook back in 2007, while with the NBA, and has been using Facebook for business purposes -- both for his own business and for his clients -- ever since. When he's not debating the metrics that do and don't matter, Jon is teaching the wonderful world of Facebook advertising; focusing on tools that include conversion tracking, custom audiences, lookalike audiences, conversion specs and much more.
December 4 | 9:30 a.m. - 10:15 a.m. Social Media Metrics: What Does it All Mean?
Amanda MacNaughton Co-Founder and CMO, PromoJam Amanda is the Co-Founder and CMO of PromoJam - a leading Social Marketing Platform that provides businesses a full suite of tools to easily build, launch, track, and promote social media promotions across multiple social networks, both online and on the mobile phone. With Amanda’s strategic direction, PromoJam has amassed an array of blue chip clients including: NBC Universal, The North Face, Clear Channel Radio, Warner Bros Pictures, Red Bull, Hearst Magazines and The Los Angeles Times. Prior to starting PromoJam, Amanda ran Public Relations for W Hotel’s entire West Coast division, built opened and operated the Los Angeles offices of THINK PR, and worked with premier companies across entertainment, fashion, consumer products and more. Amanda is an innovative thinker with over a decade of PR and Marketing experience.
December 4 | 9:00 a.m. - 9:30 a.m. Keynote Panel: What Can Small Businesses Learn from Big Brands on Social Media?
Jason Mitchell Co-Founder, Movement Strategy @MvmtStrategy Jason Mitchell is a founding partner of Movement Strategy, one of the country's premiere social media agencies. Established in 2007, the company has quickly grown to work with amazing brands including the NBA, Nickelodeon, Absolut Vodka, Thrillist and over 100 others. Jason splits his time between the two Movement Strategy offices in Colorado and New York.
December 4 | 4:30 p.m. - 5:15 p.m. What We Can Learn from TV's Top Social Campaigns
Kevin Mullett Director of Visibility and Social Media, MarketSnare @MarketSnare Kevin Mullett, is the Director of Visibility and Social Media at Cirrus ABS, an award winning CMS, and MarketSnare, a product to help brands capture local opportunity via SEO for dealer networks.He is an experienced web developer, marketer, speaker, and ADDY award winning designer with over 14 years experience in online marketing. Kevin leverages his 15 years experience in sales and marketing along with a passion for social media, SEO, design and usability to help create web marketing solutions that make clients successful. He discovers, tests, and disseminates trends in digital marketing tools for developers, clients and audiences.
December 3 | 9:30 a.m. - 10:15 a.m. Toolapalooza: Audio, Video and Image Tools for Social Media Marketing
Jenny Munford CEO & COO, Creative Bube Tube Jenny Munford is the CEO and Founder of Creative Bube Tube, an international and award-winning fully integrated ad agency and production company specializing in TV, video and social media. In 2011, Jenny was named RBC Canadian Woman Entrepreneur of the Year. She’s considered a ground-breaking, visionary businesswoman whose expertise in the television advertising industry comes from over 20 years of marketing, advertising and business experience. Under her stewardship, with representation from east to west in both the United States and Canada, Creative Bube Tube is a full-service ad agency serving medium to large clients from across the globe in sports, pharmaceutical, health and lifestyle, food and beverage, automotive, and other industries. From creative ideation to results, they have produced over 400 television campaigns since opening in 2006. You can find Jenny on Twitter @JennyMunford.
December 4 | 4:30 p.m. - 5:15 p.m. What We Can Learn from TV's Top Social Campaigns
Leah Na'aman Marketing Director, SocialClicks Leah Na'aman is the Marketing Director at SocialClicks, where she leads the company's marketing initiatives. SocialClicks is a technology company dedicated to providing marketers with the ability to the maximize lifetime ROI from their social and mobile campaigns. The SocialClicks platform leverages its advanced targeting engine, bidding algorithms and real-time analysis of downstream user and customer engagement in order to fully customize the user acquisition process.
December 4 | 11:30 a.m. - 12:15 p.m. How to Create an Engaging Social Ad Campaign?
John Pacino VP, Digital Media, NHL
December 3 | 3:45 p.m. - 4:30 p.m. How Professional Sports are Monetizing through Social Media
Marissa Pick Senior Social Media Marketing Manager, Euromoney Institutional Investor Marissa Pick is the Senior Social Media Marketing Manager at Euromoney Institutional Investor. Marissa advises over 100 global businesses internally on best practices to help drive traffic, membership, engagement, and ROI from social media effort across publications, events businesses, and other internal programs. Marissa is the co-chair of the BMA:FWD the young professionals arm of BMA-New York Chapter. Prior to joining Euromoney Institutional Investor Marissa was the Digital Marketing Specialist at BtoB Magazine, a Crain Communications publication. Marissa holds an M.P.P. from Fairleigh Dickinson University, where she graduated Pi Alpha Alpha Honor Society. She received her B.A. in American Studies from Brandeis University where she was starter on the Brandeis University Softball Team.
December 4 | 2:30 p.m. - 3:15 p.m. Best Practices: Incorporating Video into Your Social Marketing
Joseph Pigato Managing Director, Sparked With more than 14 years of experience as a serial web entrepreneur, Joseph Pigato has worked with clients such as Google, Sony, Qantas, Toyota, Hewlett-Packard, LinkedIn and Citibank to build innovative technology startups in ten cities across five continents. Pigato sold his first venture, BizQuiz.com, to a company owned by Cisco and headed marketing at Score, which was funded by HP co-founder Bill Hewlett and sold to The Washington Post. As Managing Director of Sparked, Pigato heads the company's Customer Teams, a mobile-based customer engagement product, and marketing strategy. Sparked empowers brands to develop authentic relationships with their customers by creating engagement experiences through mobile interaction.
December 4 | 4:30 p.m. - 5:15 p.m. What We Can Learn from TV's Top Social Campaigns
Kevin Ryan CEO, Motivity Marketing Kevin Ryan founded the strategic consulting firm Motivity Marketing in April 2007. Kevin previously served as the global content director for Search Engine Strategies and Search Engine Watch. He's a seasoned search and advertising industry veteran. His former roles include VP, Interactive Media for the Interpublic Group agency Wahlstrom Interactive, and CEO of Kinetic Results, a 2006 Advertising Age Top 20 search engine marketing firm. Kevin has published over 200 articles on search and interactive marketing in industry publications such as iMedia, MediaPost, ClickZ and Search Engine Watch. His former client roster includes notable brands including Rolex Watch, USA, State Farm Insurance, Farmers Insurance, Minolta Corporation, Samsung Electronics America, Toyota Motor Sales, USA, Panasonic Services, and the Hilton Hotels brands. Widely quoted and recognized as an industry expert, Kevin has appeared in news and information resources such as CNN, The Associated Press, Wall Street Journal, USA Today, and New York Times.
December 3 | 2:30 p.m. - 3:15 p.m. Turning Twitter Followers Into Your Best Customers: How To Attract, Engage And Convert On Twitter
Elizabeth Schmidt Sr. Manager of Social Platforms,theAudience Elizabeth heads up Social Operations and Education at theAudience ensuring every client's social profile, fan page and channel is optimized and performing at its best. She also leads the social media training and best practice education initiatives for both internal teams and external clients, sharing social tips and tricks and brainstorming innovative social campaign strategies. Previously hailing from Disney, where she project managed social initiatives for Pixar through the social arm of DigiSynd, Elizabeth helped launch the wildly successful film, Toy Story 3. Along with a stellar team of social media innovators, she reinvigorated Disney's social strategy, successfully building an impressive network of over 800M fans.
December 4 | 9:00 a.m. - 9:30 a.m. Keynote Panel: What Can Small Businesses Learn from Big Brands on Social Media?
Raman Sehgal VP Client Strategy, AHALOGY (formerly Pingage) Before spending 10+ years leading digital and media strategy for some of the world's biggest brands at Procter & Gamble and Dannon, Raman spent his youth as a graphic/web designer and computer engineer. Combining all these experiences with those he continues as a world traveler - Raman sees content - powered by data and insights - as a means to unlock genuine connections between people and brands. He's based in New York.
December 4 | 3:45 p.m. - 4:30 p.m. Utilizing Pinterest: The Business of Social Content Curation
David Serfaty Director of Social,Matomy Media Group As the director of Matomy's social division, David oversees daily operations and is actively involved in all aspects of the company's direct relationships with Facebook advertisers. With 4 years of direct experience in marketing and social media advertising, David is responsible for building client partnerships that focus on providing measurable ROI and campaign success as well as directing the development of supporting technologies.
December 4 | 12:15 p.m. - 12:45 p.m. Don't get left behind. How to get the most out of Facebook Mobile
Stephanie Warner Brand Marketing Manager,Virgin America Stephanie is an experienced Brand Marketing Manager for popular lifestyle and travel brands including Virgin America & W Hotels. Currently at Virgin America focused on leveraging social and digital marketing in innovative ways to build on traditional advertising programs while driving earned media, engagement and awareness for the airline that is trying to make flying fun again.
December 4 | 9:00 a.m. - 9:30 a.m. Keynote Panel: What Can Small Businesses Learn from Big Brands on Social Media?
Alon Waisman Social Media Operations Manager, GoDaddy Alon’s worked to provide personal and genuinely helpful service to Go Daddy customers for over seven years. At the request of the company President, he started the Go Daddy Twitter account in early 2008, and from that, the Social Media Department was born. It’s grown quite a bit since then, and Alon now manages a team of support staff responsible for providing the same high level of service through various social media channels.
December 4 | 9:30 a.m. - 10:15 a.m. Social Media Metrics: What Does it All Mean?
Dennis Yu Chief Executive Officer, BlitzMetrics Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.
December 4 | 9:30 a.m. - 10:15 a.m. Social Media Metrics: What Does it All Mean?

To submit a speaker for consideration, please email the following materials to stewart@mediabistro.com:

  • Biography and headshot of proposed speaker
  • The event you are submitting the speaker for, and reason why he/she is a good fit
  • Links to any appearances, previous speaking gigs, video, podcasts, or press
  • Appropriate contact information

Speakers should be submitted 90+ days prior to the event. Please note that, due to the overwhelming number of submissions we receive, only individuals who are selected to speak will receive a reply. Although we truly appreciate all your ideas and proposals, it is simply not feasible for us to respond personally to every submission.

 
 
 
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us