We all know by now that filtering the content you share on social media sites is crucial to maintaining a professional reputation online.

For media pros though, building a reputable online presence goes beyond basic filtering; censorship is good and necessary, but it can only get you so far. If you want to really impress potential employers with your personal Google search results, understanding the site’s algorithm can go a long way.

In the latest Mediabistro feature, we talk to brand strategists and SEO pros to find out how they manage to keep content fresh:

If your domain is YourFullName.com, Google will rank it higher when people search for you.

“It really boils down to keywords for the homepage optimization,” explained Collin Jarman, SEO technician at Click Optimize, LLC, a North Carolina-based Web design and Internet marketing firm. “So, in this instance, your keyword is going to be your own name because that’s what you want to rank for.”

For more on optimizing your personal search results, read Google Yourself: 4 Ways to Fix Your Online Reputation.

– Sherry Yuan

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