BlogHer Tells The World How To Market To Bloggy Women

BlogHer’s just put out a paper on “Best Practices for Marketing To Women In the Blogosphere”—timely stuff, considering the (semi) recent brouhaha about paying bloggers for coverage.

The paper covers the types of she-bloggers out there (“The Storyteller,” “The Fan”), what women bloggers really want (“Listen before you speak,” “be open to feedback”), and some successful case studies of brand-blog synergy.

If you’re still trying to figure out how to tap into “this social media thing,” might be worth a read.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.