TVNewser Jobs PRNewser Jobs AgencySpy Jobs SocialTimes Jobs

Digital

Check Out Our Google+ Lunch Chat Hangout Tomorrow: Media Pros Talk Advancement

mb logoWe’re excited to announce tomorrow’s career lunch hangout at 1 p.m. EST and hope you will join us on Google+!

Join your MediaJobsDaily editor Vicki Salemi and Mediabistro’s managing editor Valerie Berrios as they talk to Geoffrey Colon, marketing manager at Microsoft. He is also a subject matter expert on social business and disruptive innovation.

We’ll find out how you can leverage social media skills with innovative digital strategies in order to catapult your career to the next level.

Oh, did we mention that it’s free? Looking forward to having you join us!

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on Janaury 27  at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media compaies, network with other professionals and industry leaders, and land your next job. Register now!

Check Out Our Google+ Lunch Chat Hangout Tomorrow: Media Pros Talk Advancement

mb logoWe’re excited to announce tomorrow’s career lunch hangout at 1 p.m. EST and hope you will join us on Google+!

Join your MediaJobsDaily editor Vicki Salemi and Mediabistro’s managing editor Valerie Berrios as they talk to Maurice Cherry, creative principal at 3eighteen media, a design and consulting firm.

We’ll find out how you can leverage web design along with social media and digital strategies in order to catapult your career to the next level.

Oh, did we mention that it’s free? Looking forward to having you join us!

Joe Ruffolo, SVP of ABC News Digital, Offers His Best Career Advice

mediabistrotv_1

ProfitFromYourPassion150x150

For the next installment of Mediabistro’s Profit From Your Passion series, we talked to Joe Ruffolo, senior vice president of ABC News Digital. His job encompasses everything from overseeing ABC News online’s various mobile properties and live streams to the site’s social media presence.

In a recent mediabistrotv interview, Ruffolo shared his best career advice: “You have to do well at what you’re doing now, and what you’ve been given — especially when you’re just starting in this profession. And when I look at people even in grade school and high school and college, people who can shoot and edit and all the technology understanding that they have… I think [they] have an incredibly bright future.”

Check out the video below for more from Ruffolo, including an important lesson he learned as an intern.

To watch more mediabistroTV videos, subscribe to our YouTube channel and follow us on Twitter: @mediabistroTV.

Jackie Stone, Marketer Extraordinaire, Shares her Advice for Newcomers

mediabistrotv_1

ProfitFromYourPassion150x150

Jackie Stone has been working in online media since 1995, when the Internet as we know it today was just a baby. At the time, Stone was an account supervisor for the Promotion Development Group and pioneered the first web-based marketing efforts for companies like Budweiser and Macy’s. Stone has also contributed her marketing talents to top digital companies, including AOL and About.com. These days she is the senior vice president of marketing for Spanfeller Media Group, which publishes The Daily Meal and The Active Times.

In the second week of Mediabistro’s Profit From Your Passion series, Stone offers advice to anyone looking to break into the ever-evolving world of marketing: “Ask a lot of questions. I feel a lot of people are scared [of that]. I asked a lot of questions in my career, and I think it got me to where I am.”

Check out the video below to learn about Stone’s innovative content strategies for The Daily Meal and the best career advice her dad ever gave her.

To watch more mediabistroTV videos, subscribe to our YouTube channel and follow us on Twitter: @mediabistroTV.

A Freelance Web Designer Turned CEO Explains His Road To Success

GabrielShaoolianGabriel Shaoolian‘s success story is at once familiar and entirely unique. He moved to NYC in 2001 and set up his business with nothing but a laptop and some web design experience. Since then, his company, Blue Fountain Media, has generated over $2 billion in revenue by building sites for everyone from AT&T to AOL.

In the latest installment of Mediabistro’s Hey, How’d You Do That?, Shaoolian talks about how he went from a freelance web designer to CEO:

Describe the early days of your freelance life.
Well, let me tell you, and I’ll tell anyone out there. It’s crazy. You know, doing this without funding, you lose a lot of sleep, and you lose your life, really. The company becomes your life. It’s not easy. It’s not for someone who wants weekends and who wants vacations. I tell people that you go on vacation and you are still thinking about work every second of every day.

I had no idea what I was in for. I just wanted to build something small. But I realized that I can’t do everything on my own. If I want to do good work, I need team members that are specialized. As Blue Fountain Media grew, I started working on an infrastructure for the company.

To hear more about Shaoolian’s career, as well as his advice for freelancers and entrepreneurs, read: Hey, How’d You Build Profitable Websites For Brands Like AOL and AT&T, Gabriel Shaoolian?

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

How One Working Mom Finds Work/Life Balance

TiffanyShlainTiffany Shlain knows a thing or two about juggling. She’s a successful filmmaker with a million side projects (like her AOL On Originals series) and she’s a wife and mother of two.

So how does Shlain create that seemingly impossible work/life balance that so many working mothers crave? For one thing, she says it’s important to have flexibility with your work, whether you’re a man or a woman. She also believes that modern technology has helped working mothers tremendously:

Make your own schedule. Or talk to your boss about a more flexible schedule. I think that what the Internet has given our generation is this kind of flexibility to work in new, creative ways that our mothers did not have. I have friends who work for corporations, but most of my friends work from home as consultants or own their own business. I feel like the Internet was the tool that the feminist movement always needed.

To hear more from Shlain, including how she boosts her own productivity, read: So What Do You, Tiffany Shlain, Filmmaker and Founder Of The Webby Awards?

Be a Boss at Building an Online Reputation

Google

We all know by now that filtering the content you share on social media sites is crucial to maintaining a professional reputation online.

For media pros though, building a reputable online presence goes beyond basic filtering; censorship is good and necessary, but it can only get you so far. If you want to really impress potential employers with your personal Google search results, understanding the site’s algorithm can go a long way.

In the latest Mediabistro feature, we talk to brand strategists and SEO pros to find out how they manage to keep content fresh:

If your domain is YourFullName.com, Google will rank it higher when people search for you.

“It really boils down to keywords for the homepage optimization,” explained Collin Jarman, SEO technician at Click Optimize, LLC, a North Carolina-based Web design and Internet marketing firm. “So, in this instance, your keyword is going to be your own name because that’s what you want to rank for.”

For more on optimizing your personal search results, read Google Yourself: 4 Ways to Fix Your Online Reputation.

Sherry Yuan

ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Vox Media’s Jim Bankoff on How to Become CEO

Jim Bankoff

In the span of five years, Jim Bankoff, CEO of Vox Media, transformed what was a network of fan blogs into one of the fastest growing online publishers. In Mediabistro’s latest So What Do You Do interview, he gave some key advice to others looking to ascend to the C-suite:

“The truth is that the best way is to be really into what you are doing and really care. That’s not something you can fake, nor is it something you want to fake,” he said. “You have to have a genuine, passionate interest in your work and what your company is doing if you want to have any hope of running it and running it successfully. I’m sure there are plenty of people who have made it to the top without that, but my advice is find what you are passionate about and do that, because that’s going to increase your chances of getting to the top if that’s what you want.”

For more on Bankoff and why he believes brands matter, read So What Do You Do, Jim Bankoff, CEO of Vox Media?

Sherry Yuan

ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

FierceMarkets Acquires Retail-Focused Digital Pub


B-to-b digital publisher FierceMarkets has acquired StorefrontBackTalk, Folio: reports, which has resulted in the creation of a new “retail media group” within FierceMarkets.

FierceMarkets typically builds, rather than acquires, Folio: says, but quoted president Maurice Bakley as saying the purchase gives the brand a quicker entry into the market–a market into which Fierce plans to expand further, Bakley said.

“We look forward to building out a strong offering of media properties to serve this dynamic industry,” he said in a statement.

StorefrontBackTalk founder Evan Schuman and the rest of the editorial team will transition to FierceMarkets.

FierceMarkets operates digital publications in seven industry-focused verticals, like energy, healthcare, and telecommunications. It’s a division of Questex.

Next Issue Media So Happy With Its Numbers, It’s Expanding

Next Issue Media is signing up enough customers to make it feel like expanding its catalog even further, reports Folio:.

NIM is a subscription service/app for all-you-can-read monthly digital magazines, created by a partnership between the five biggest U.S. magazine publishers: Hearst, Conde Nast, Time Inc, Meredith, and News Corp. Last month, the service doubled the number of magazines it offers to 72. Now, a new announcement is coming, Folio: says, that will name the first magazines to be added to the catalog from outside the five main publishers.

NIM has 70,000 paying customers, and about 70 percent of the readers who sign up for the free trial convert to paying customers, Folio: said. And this is only after being available on iOS for three months. (The app has, of course, been available on Android for longer, but the tablet market is still dominated by Apple.)

Publishers are also thrilled because NIM is helping them reach new audiences. Only 3 percent of the paying customers reading a certain magazine are also print subscribers. Another 13 percent were former subscribers who’d let their print subscription expire but came back for the digital edition, and 60 percent weren’t in the publisher’s database at all.

“These are the most established brands in the world and we’re reaching new people,” NIM CEO Morgan Guenther told Folio:.

No word yet on what new titles NIM is adding to its library, but Guenther hinted to Folio: that they would be titles that appeal to men and younger readers, since the catalog skews female for now.

NEXT PAGE >>