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Celebrity Publicist Marvet Britto: ‘I Call Networking Not Working’

Marvet BrittoWith so much emphasis placed on networking, it’s always refreshing to hear someone say that “who you know” isn’t the most important thing for success. Marvet Britto, a global brand and PR strategist who has worked with Microsoft and Motorola, says your work is what really opens doors:

I’m blessed to say, in almost 20 years of business, I’ve never solicited one client. They have all come to me based on referrals, and I would hope it has been fueled by the work I have done. I think, so often today, people really spend most of their time networking. I actually call networking “not working,” because most people go to rooms, or dinners, or events and spend 90 percent or more of their time talking to people they already know. So, for me, I felt as though I would just simply do the work and do the work to the greatest degree of excellence and others would gravitate to me. I believe that when you do something well, you will create a category and begin to define and build your own brand, [to] which others will, like a magnet, be drawn to you.

To find out how Britto built her own firm — with zero experience in the PR biz — read So What Do You Do, Marvet Britto, President and CEO of the Britto Agency?

Sherry Yuan

Teen Mom Creator on How to Get a Job at MTV

Lauren Dolgen, creator of MTV’s popular 16 & Pregnant and Teen Mom franchises, first got her foot in the door at the network as an intern. With 16 years at MTV and several hit shows under her belt, the head of West Coast reality and EVP of series development spoke with Mediabistro about how others can break into the biz.

“I actually was an MTV intern, like, a gazillion years ago, but it really sparked my interest in television, really sparked my interest in MTV in general,” she said. “I also think that production assistant work and getting in on the production side is a really great experience, and I think that it has helped me, as well, in my career. Especially on the development side, knowing production a bit really does help, because when you are asking your producers for things, you recognize what you’re really asking for and will help strategize to get those things and accomplish them.”

Read the full interview in So What Do You Do, Lauren Dolgen, EVP of MTV’s Series Development?

Sherry Yuan

Judy Blume Talks Screenwriting and Adapting ‘Tiger Eyes’ to the Silver Screen

In Tiger Eyes, Judy Blume’s new movie based on her 1981 novel – check that, her first movie - the best-selling author collaborated with her son and filmmaker, Lawrence Blume, to bring it to the silver screen.

After a recent screening concluded in Manhattan, she explained to the audience, “We always said if we were going to work together on a project, it would be Tiger Eyes. It was Larry’s favorite.”

There were some concerns, however, about translating one of her books onto the screen. She revealed, “It just needs to be emotionally true to the story and the characters and we didn’t want to make a schmaltzy movie.” Read more

Rosanna Scotto: My First Big Break

If you don’t live in the New York TV market, you may know her from the cable clip show “The Soup” as the woman who puts up with co-anchor Greg Kelly‘s antics.

Rosanna Scotto, morning anchor for New York’s FOX owned station WNYW, sat down with the mediabistroTV crew to talk about how being willing to work when no one else will can help you get your foot in the door and how the antics of world-famous director Woody Allen are what lead to her first big break.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Tina Brown Urges Women to “Lean ON” Companies to Do Better

Women in the World 2013

 

At Newsweek Daily Beast’s fourth annual Women in the World Summit, Tina Brown said the glass ceiling is a “luxury” compared to the atrocities women in the rest of the world face, like the honor killings in Pakistan and the tens of thousands of rapes in Syria.

In her opening remarks Thursday at New York’s Lincoln Center, Brown gave credit to Facebook’s Sheryl Sandberg for “starting the conversation” about the lack of female leaders in business with her buzzed-about book Lean In. However, she stressed, there is still much work to be done.

Tina Brown“Leaning in can only be a part of the strategy. Leaning in works only in places where women are close enough to reach their rightful goals,” said Brown.

“Our mission at this summit isn’t just to lean in, but to lean ON — lean ON corporations to change the pitiful representation of women in board rooms, lean ON prosecutors to commit to end rampant sexual violence, lean ON the courts in Latin America to put an end to punitive violence against women, lean ON the pimps who sell girls for sex and the johns who buy them, lean ON the clerks of all religions who condone or turn a blind eye to the abuse of women and deny their fundamental rights, lean ON brothers who murder their sisters in so-called honor killings, lean ON entire governments to safeguard the rights and well-being and free up the economic potential of all their citizens. Lean ON.”

See more photos from the event on FishbowlNY and watch a live stream of Day 2 here.

Three Lessons Learned From Roger Ebert’s Career

By now you’ve probably heard that Roger Ebert passed away yesterday in Chicago. Having dealt with cancer and health-related issues head on since 2002, there’s no doubt he made a mark in journalism and fought ’til the very end. Here are several things we can learn from Ebert’s illustrious career.

1. Become your own brand. Before this even became en vogue, Ebert was already doing it. When you thought of movie critics and columnists back in the day, there’s no doubt his name would come to mind. And depending on your generation, perhaps his show, Siskel & Ebert At the Movies, would come to mind. Or how about the ubiquitous thumbs up or thumbs down approach regarding a movie?

As per The New York Times obituary, President Obama said in a statement, “For a generation of Americans — especially Chicagoans — Roger was the movies. When he didn’t like a film, he was honest; when he did, he was effusive — capturing the unique power of the movies to take us somewhere magical.”

Again, he was a brand: “Roger was the movies.” Read more

Media Beat: Lori Greiner Talks About Swimming with the Sharks

If you like watching rich people buy things on TV or prefer doing it yourself while watching QVC, then you’re probably familiar with Lori Greiner.

Greiner, known as the “Queen of QVC,” is also a regular on the ABC show “Shark Tank” where those that have millions listen to pitches from those that have little more than a million dollar idea.

SocialTimes editor Devon Glenn sat down with Greiner to talk about the show, her reign on QVC and if any of the products she’s invested in on “Shark Tank” have any bite.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Discover Announces New Staff Changes

Earlier this year, Discover magazine, purchased by Kalmbach Publishing, finally announced it was moving to Wisconsin from New York to be based with Kalmbach’s other titles.

About 20 edit and design staff were invited to move to Wisconsin; only two took Kalmbach up on its offer, Folio: reports.

So earlier this week, Discover announced its new staff lineup—13 new hires. The staff includes:

  • Two senior editors: Tasha Eichenseher, formerly environment editor and producer at National Geographic Digital Media
  • Siri Carpenter, founding editor of The Open Notebook
  • Kathi Kube, acting managing editor and former ME of Kalmbach’s Trains
  • Photo editor Ernie Mastroianni, from Kalmbach’s BirdWatching magazine
  • online editor Lisa Raffensperger
  • Bill Andrews, associate editor
  • Alison Mackey, senior graphic designer
  • Gemma Tarlach, associate editor
  • Breanna Draxler, staff writer
  • Elisa Neckar, editorial assistant
  • David Lee, copy editor.

It’s a good week, PR-wise, for Discover to announce these talented hires. Last week Discover bloggers Ed Yong and Carl Zimmer announced that they were taking their popular blogs to National Geographic (along with two other bloggers, not poached from Discover).

Meredith Xcelerated Marketing Staffs Up

Meredith Xcelerated Marketing (MXM) has brought on four new hires from the media and agency worlds, MinOnline reports.

The new hires are Tom Donnelly, formerly of CQ Roll Call, Gail Weiswasser (pictured), social media VP at Discovery Communications, James P. Clark of Mindshare and Megan Malli of AKQA.

Donnelly will be VP, public affairs at MXM. Weiswasser’s new title is VP of engagement. Clark, who led integrated paid and earned social media programs for Sprint’s digital presence at Mindshare, will be strategy director, and Malli will be senior account director.

MXM is an arm of Meredith, the media company that publishes Better Homes & Gardens among other titles. But MXM takes that experience and turns it into marketing wins for clients like Kraft Foods, Acura, and Lowe’s.

Tanika Ray on How to Manage an Unconventional Career Path

Dancer, check. Actress, check. Host, check. Correspondent, check. No wonder Tanika Ray calls herself a Renaissance woman –  not only has she performed with Will Smith and Brandy, she’s hosted shows on Lifetime, CBS, TLC and had gigs as a correspondent for Extra and HGTV’s Design Star.

In the latest installment of Mediabistro’s So What Do You Do? series, Ray says that her TV career began when, after watching a red carpet interview, she thought, “I can do that.”

“It’s not about being still in a place and holding on to it for dear life. I don’t think we live in a society where we celebrate ‘oh, for 35 years I’ve had the same job.’ That’s just not how we’re wired anymore and there’s no security in that anyway. So, why not be free to check off everything on your life before your days come to an end?”

Read more in So What Do You Do, Tanika Ray, Red Carpet Reporter and Host of The CW’s Oh, Sit!?

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