The E. W. Scripps Co has merged its paper and TV digital teams “under one umbrella” in order to make it easier to launch new digital products and services, the company announced yesterday.

Scripps has 13 daily newspapers and 10 TV stations; the digital heads at each of those stations now reports to Adam Symson, the company’s new chief digital officer. Symson, pictured, according to the company press release, started life as a TV journalist, and has bounced around within Scripps corporate headquarters since 2003, first as investigative reports director, ultimately vice president of interactive for the company’s TV division.

Scripps president and CEO Rich Boehne added: “This new structure will result in better products, faster development, more efficiencies and improved financial performance while staying true to the Scripps mission of building value through enterprise journalism and public service.”