eBay Has A Chief Blogger, And He’s Pretty Good
If you’re looking to score a corporate blogging gig, you could do worse than to emulate Richard Brewer-Hay.
A social media veteran, Brewer-Hay had PR experience in a social-media-savvy shop before joining a new media company and then moving to eBay to launch the company’s blog in 2008.
He built the thing from the ground up and now sees more than 10,000 unique visitors monthly, and the blog’s twitter feed has 4,300 followers, reports War Room.
That doesn’t sound like a lot, but when you think about it, who really cares about eBay enough to read a blog about it? Power sellers, maybe, and journos who cover the company. So the fact that he’s got 10k people reading the blog seems much more impressive in that light.
He spoke with Business Insider’s War Room about how to build a following on a corporate blog. The tips are, of course, similar to tips on building a non-corporate blog (be human, be consistent, and have a clear comment policy) but it’s good to have them from the horse’s mouth, as it were, so you can point to Brewer-Hay’s success when trying to convince your boss that no, it’s not a good idea to repurpose your press release in blog format.
One interesting note that is corporate-blog specific is that Brewer-Hay thinks of himself as a bartender: it doesn’t matter how many people were involved in the production of the drink (brewers, packagers, truck drivers), you only see the person who’s handing it to you. So Brewer-Hay is conscious that the blog isn’t all about him: he speaks with everyone from the CMO to the cafeteria workers and makes sure to write about it.
Corporate blogging: like regular blogging, except you don’t get to have an ego.
Launch a social media campaign that will build your brand and deliver results in our online 
MediaJobsDaily Twitter feed loading...
