Former AOL ad sales head Mike Kelly (who was ousted in 2007) has been announced CEO of The Weather Channel Companies, the company announced today and Silicon Alley Insider reported.

He’ll be responsible for The Weather Channel, the second most distributed cable network; weather.com; and The Weather Channel Mobile.

A Weather Channel Company spokesman tells us that interim CEO Lisa Gersh, who Kelly replaces, will remain president of strategic initiatives at NBC Universal (a partial owner of TWCC), and “as a result will still be involved as a part of our ownership group.”