Folio’s released its annual list of the top personalities, brands, and tools in the magazine world. All 40 that made the list are inspiring, entertaining, and informative. But if you don’t have time to read the whole thing, why not read our top five picks?
Kathleen Kennedy, chief strategy officer, MIT’s Technology Review. Kennedy and her team led a makeover of the magazine in 2005 that saved it from possible doom—back then, ad pages were down almost 30%. Last year, ad pages gained double-digits—not easy in this climate.
Tim Regan-Porter, vice president, Paste. The mag, under Regan-Porter’s leadership, has experimented with pay-what-you-can subscriptions, online widgets (like the Obamicon.me generator), ads at the footers of pages, and more.
Chris Dixon, Design Director, New York magazine. Part of a magazine design team hired in 2004 to revamp the mag, and promoted to design director in 2007, Dixon’s team has produced a bold graphic statement for the mag, and people are noticing: New York picked up 5 awards at ASME’s 2008 Cover Contest. Perhaps more importantly, despite a 20 percent cover price increase, newsstand sales rose 1.6 percent in 2008.
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