For Hire: Social Media Expert, Must Have 250 Twitter Followers
Looking to get into social media marketing? Better prove you already have the skills.
When Best Buy Co. posted a job listing for a “senior manager in emerging media marketing,” the job description included the requirement: “must have 250 Twitter followers.”
The blogosphere, HRE Online reports, exploded. Why 250? Does that prove anything? Is it too stringent? Incredibly (to us), most bloggers came down on the side of saying that that requirement was too easy. “Most average people can rack up 250 followers simply by existing,” said one commenter, “but I’d rather see someone who knows what to do with the tool.”
Another commenter suggested the marketer have the “Triple Crown of of social networking: 1,000 Twitter followers, 500 Facebook friends and 250 LinkedIn connections.”
Really though, does reaching an arbitrary number mean anything about your social networking savvy? We’re not sure it does, though if other companies pick up on Best Buy’s trend, it may not matter.
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