Forbes has purchased journalism platform True/Slant with “the intention of revamping much of Forbes’s approach to content,” Folio: reports.

The acquisition is not surprising, say multiple sources, as True/Slant founder Lewis Dvorkin and Forbes have a strong established relationship. Dvorkin was editor of the magazine from 1996-2000, and Forbes re-hired him in April as a consultant.

Dvorkin will now act as “chief product officer,” overseeing all of Forbes’s editorial products.

What this means for True/Slant’s 300+ contributors, who were blogging for pageviews and attempting to build a readership, is unclear: Dvorkin wrote on his personal T/S page: “As True/Slant transitions, some of you may be interested in moving with us to Forbes. We look forward to discussing the possibilities with you.”

An e-mail to a spokesman for T/S was not returned at the time of this posting.