Forbes Gets Into The Tech Supply Biz With FlipGloss Purchase

Despite cutbacks in staff, Forbes has found the cash to purchase FlipGloss Media, a technology that creates a “digital glossy insert” that lets users interact with ads, minonline reports.

A purchase price was not disclosed by the two private companies.

Our take: We examined the FlipGloss page, where there are samples, and it turns out that a “digital glossy insert” is just a fancy name for “fancy flash navigation system” (surprise). So the tech isn’t necessarily very eye-popping, but FlipGloss already includes among its clients “Variety, ScrippsNetworks, Modern Luxury Media as well as major brands such as Target and BMW.” Forbes’ purchase means that it, now in the technology supplier role, will ultimately see the revenue coming in from these clients.

Also: Let’s say Forbes wanted to create a whole bunch of these slideshows for Forbes.com; now that it has this tech, it maybe doesn’t need a fashion reporter—which is good, because they just cut one.

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