Four Skills PR Pros Need

Whether you’re still in school or a seasoned PR professional, you can’t ignore this list from Sarah Evans, director of communications at Elgin Community College in Illinois—but you’d know her as the founder of #journchat.

Her top four skills include stuff that should be obvious by now: making sure you’ve got an Internet presence and knowing how to use social media are on there. But what we found surprising (and refreshing!) is Evans’ insistence that you learn HTML:
“I use basic HTML code EVERY DAY. From Facebook notes to blog posts to social media news releases—basic code is essential.”

Are you still a little freaked out by all those < and > brackets? Now’s the time to beef up your skills and show your boss how valuable you are—or put yourself in a better position to be hired.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.