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Growing A New Job Post-Bonnier

Sarah Kinbar was let go as editor of Garden Design earlier this year. What’s she been working on since?

Well, Folio: finds, Kinbar’s been working on growing a site of her own. GoodGardenIdeas.com officially launched as a full-fledged site this month, and has received more than 10,000 uniques since.

“”There was a hole in the market for a site that covers edibles, plants, design, travel and photography from the gardener’s perspective, and that is what I’ve created,” Kinbar told Folio:. “Garden Design magazine focuses mostly on upscale residential landscape architecture, while my site is about tangible ideas that my readers can apply in their lives. There’s plenty of room in the marketplace for both of these concepts to flourish.”

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