hollywoodreporter.jpgRumor has it that Hollywood Reporter and several other entertainment titles could be sold by tomorrow to James Finkelstein‘s News Communications Inc., owner of “Who’s Who” publications, reports Sharon Waxman at The Wrap.

The other titles for sale are Billboard, Adweek, Brandweek and Mediaweek.

Waxman writes that though Nielsen CFO Brian West hinted on an earnings call that “our prime, core, iconic brands—Billboard, THR, etc.” would be remaining with the company, her source says differently, and we could find out by tomorrow.

No word on what Finkelstein plans to do with the titles, but THR, at least, has been running on fumes lately.