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Is Shake Up Coming to MSNBC.com?

As reports indicate NBCUniversal is in talks to buy Microsoft Corporation’s 50 percent stake in MSNBC.com, what does this mean for media folks who work on the site?

Adweek indicated it’s “not clear at the moment” what will happen to MSNBC.com employees.

Initially the site was launched as a joint venture between NBC and Microsoft but in 2005, NBC bought most of Microsoft’s stake in MSNBC. In 2007, NBC fully owned MSNBC but the site hasn’t been fully taken over by the peacock network.

Considering NBC hasn’t previously taken over Microsoft’s portion of MSNBC.com, it’s still technically a joint venture and reflects content from NBC News and Today, but also includes more generic news content.

One possible outcome, according to the piece, is launching a separate NBC News site and then MSNBC.com’s content would more fully reflect its television shows. Plus, if a deal is reached perhaps personalities Rachel Maddow and Chris Matthews will have a stronger Web presence. If so, perhaps the so-called shake up at the site would reflect the need for more opportunities and therefore, more content taken from the shows.

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