We’ve seen it all too often here at MediaJobsDaily.
Companies post a job on their own Web site only to get candidates via Twitter after their in-house recruiter mentions a few available opportunities.
And as per a recent post on Harvard Business Review, engaging with candidates via social media isn’t only wise for job seekers, it’s smart for companies as well.
Although the piece is written with the employer in mind, on the flip side it’s beneficial for job seekers as well. Why not take advantage of following companies on Twitter and trolling their feed to get your foot in the door? They’ll get to know you on a more personal level than blindly submitting a resume through the job posting channels.
Roy Bahat writes in the piece, “If candidates do engage with you through social media, you’ll also have an equally immediate way of getting to know them — in a personal, verifiable way.”
He adds, “And, most important, they will feel some connection with you and your company before you even start talking with them. They will have a sense of your idiosyncrasies and your passions.”
Although we’re not suggesting to not apply online, we’re just emphasizing the importance of social media.
In particular, it’s in an employer’s best interest to see who’s tweeting them because they’re actively engaged in the company’s daily movements. Plus, considering recruiters need to peruse countless resumes in their applicant tracking system, a tweet or two here and there would help candidates stand out from the pack.
Bahat points out, “You spend a lot of time screening mediocre candidates only to learn that many of them barely care about what you do.”