Yes, really.

“At first blush it might seem downright silly to hire someone to teach your senior management team how to post short, pithy comments with video or links on web sites like Twitter, Facebook, Jaiku, Tumblr, Flickr or any of a number of social networking sites,” writes Aliah Wright at SHRM.org.

But maybe it’s not so silly. Picking up on Twitterese, Wright says, might not be so easy for people not used to this mode of communication. How are you supposed to know what a hashtag means right away? How do you know the best way to monitor your brand? Tweetdeck or Splitweet?

If you don’t want to spend the time experimenting, maybe it’s time to bring in a pro: at least one HR pro’s used three coaches “informally.” Will Twitter-coaching for pay be next? We’re fairly sure the answer’s yes.