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Job Title To Watch: Twitter Coach

Yes, really.

“At first blush it might seem downright silly to hire someone to teach your senior management team how to post short, pithy comments with video or links on web sites like Twitter, Facebook, Jaiku, Tumblr, Flickr or any of a number of social networking sites,” writes Aliah Wright at

But maybe it’s not so silly. Picking up on Twitterese, Wright says, might not be so easy for people not used to this mode of communication. How are you supposed to know what a hashtag means right away? How do you know the best way to monitor your brand? Tweetdeck or Splitweet?

If you don’t want to spend the time experimenting, maybe it’s time to bring in a pro: at least one HR pro’s used three coaches “informally.” Will Twitter-coaching for pay be next? We’re fairly sure the answer’s yes.

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Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!