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Losers In The Google Search Change: Mahalo Employees

After Google changed its search algorithm last week to rank “quality” content higher than content farms, people on the Web rejoiced.

Mostly.
At Mahalo, 10 percent of the company’s staff are being let go due to “a significant dip in our traffic and revenue,” said Mahalo CEO and founder Jason Calacanis in a memo to staff.

At the same time, the company is pausing its freelance content production, “determining how to best produce the high-quality educational material we aspire to in the long run.”

The company is now focusing its efforts on online video and, as Calacanis notes in the memo, “The web is moving from the home of journalism and writers to the domain of experts. Web 3.0 is the era of experts–not writers.” Eesh.

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