Media Planners Don’t See Things Brightening

Contrary to what economists are saying and what media forecasters have predicted, media buyers and planners don’t see the recession ending this fall.

A new survey from Media Life magazine shows that just 12 percent of planners and buyers think the recession’s over.

Half of respondents said business at their agency hasn’t gotten any better over the past six months, and four percent reported a noticable uptick in business.

Those surveyed predicted overwhelmingly that the ad economy would rebound in the second quarter of 2010, which feels (we’d like to add) years away.

Check out the full survey results at Media Life.

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