Minneapolis-based NEED magazine is hoping to eliminate its advertising for one year by attracting 25,000 new subscribers.
The “Screwtheman, savetheworld” campaign will free up space in the magazine for more stories of people doing good in the world. It’s also “our creative solution to the current economic recession,” said Kelly Kinnunen, NEED’s executive director, in a promotional video. So the campaign is probably less rooted in screwing anyone and more based on the fact that the mag can’t line up enough advertisers.
So far the campaign hasn’t generated much, but it’s fairly new, having just launched this Monday. If this works, it’ll be glorious.