When new hamburger chain 4Food opens its first store at 40th and Madison Avenue July 6, it will have hundreds of marketers working to sell its burgers.
For 25 cents a pop.
See, 4food is allowing all its customers to invent their own burger, name it and brand it, and post their order to Facebook or Twitter. They can even create commercials on YouTube, the WSJ reports.
Every time a customer’s creation is ordered by someone else, the inventor gets 25 cents to spend at the restaurant.
They’re going to have to give out a lot of burgers before that strategy becomes more expensive than a marketing guru: according to Salary.com, the median annual salary of a marketing coordinator is about $58,000.