Advertising, marketing, and PR agency Ogilvy & Mather has combined staff from five of its divisions into a new offering, OgilvyEarth. The new division expands the company’s sustainability practice while combining “brightest minds from six continents: planners, consultants and creatives from Ogilvy & Mather, OgilvyOne, Ogilvy Public Relations, OgilvyAction and OgilvyEntertainment.” (their words) Ogilvy & MatherCEO Miles Young called it “a strategic move to unite all our work under one roof in order to present a holistic approach, share lessons-learned and make it easier for clients to access our expertise.”
The new entity already has one project—to create an awareness campaign for the December 2009 United Nations Climate Change Conference, where 192 nations will negotiate a successor to the Kyoto Protocols.
The board of directors of OgilvyEarth includes Bill Becker, Executive Director of the Presidential Climate Action Project; Jeunesse Park, founder and CEO of Food and Trees for Africa; Ma Jun, an environmentalist and researcher.
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