Advance Publications, the company behind both Conde Nast and Parade, may be planning a new food glossy, reports WWD.

“We are in the final stages of going through the process to decide if we will do it,” Parade chief executive officer Jack Haire told WWD. Noncommittal if we ever saw one.

The glossy will much likely be leaner and cheaper than Gourmet was, otherwise, what was the point?