Celebrities with follower levels in the millions are the ones reaping most of the benefits of sponsored Tweets, wherein an advertiser or broker pays a Twitterer to write a message promoting a product or service (supposed to be marked with the #ad hashtag, too). But tech blogger Chris Pirillo, the Chronicle reports, earns 74 cents per click on the sponsored Tweets he sends out. He says he’s earned about “four figures” in pay-per Tweet income. “That helped get me through Christmas,” Pirillo told the Chronicle.
It’s not a huge amount, sure, but we’re betting that Pirillo’s getting a better per-click rate than Adsense. And it could be a nice side stream of income for anyone who’s a Zen master of the 140-character ad.