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People More Powerful Than Either Of Us Thought This Was Smart

Actually, we don’t know who you are, dear reader. But we assume, if you have time to read this blog, you’re at least slightly less powerful than the top dog at an ad agency.

So it might be kind of amusing for you to realize that those high-up people have OKed some pretty ridiculous things lately.

Exhibit A: Goodby’s new campaign for the California Milk Processor Board, which basically equates PMSing women with crazy psycho bitches. “We are very happy with the response to the campaign so far. We knew it was going to be a little controversial,” a Goodby rep told Adweek.

Exhibit B: Tide’s new commercials that, as Washington Post humor columnist Gene Weingarten said, “mistakenly declare their product incompatible with cleanliness:”

And that, readers, is your giggle for the day. Ta!

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