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Posts Tagged ‘Andrew Sullivan’

Forbes Digital Produces 5,000 Articles A Day

picture-148.pngWant to know what it takes to survive online today? Quantity, quantity, quantity. At least that’s what Forbes believes. In an Folio article about their new blackberry application, Dylan Stableford reported last week that Forbes produces 5,000 articles a day. Being the exacting journalist that he is, one week later he returned to Forbes to ask them the question that has been on all of our minds: 5,000 articles a day?! Really?

Their first response, “This is the combination of staff-written, freelance contributed and partner supplied (from Oxford Analytica to newswires).” Then he asked them to clarify. The break down is below:

We do not break this out, but according to Editor Paul Maidment, the site publishes content 24/7 by editorial staff in the U.S. and bureaus in London, Mumbai, Hong Kong, Tokyo, Shanghai and Beijing. It includes staff-written, freelance contributed, and content supplied from numerous content partners&#151including consultancies like Oxford Analytica and McKinsey; business schools like Wharton, Harvard Business, etc; media companies like paidContent and Venture Beat; and wire services (including Reuters and AP) as well as specialist contributors across 10 Editorial Channels and 70-plus sections within those channels.

Considering the layoffs Forbes recently underwent, we’re still suspicious of this high number. If anyone can drum up analytics to disprove this claim, please e-mail MediaJobsDaily. We’re anxious to follow up on this story&#151if nothing else, so the Andrew Sullivan and The New Republic won’t feel badly with their paltry 500 posts a week.

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The Business Of Blogs

2009-02-27-sullivan_best_blog.gifIs it possible to make blogs into a full fledged business? Could they really replace newspapers as a whole? Folio has a brief article on the work of Andrew Sullivan. Named as one of Folio‘s top 40 industry influencers and innovators for his work with The Atlantic.

Brought on to help TheAtlantic.com become a prominent force in the news blogging community, Sullivan assisted in the site’s growth from 522,066 uniques and 1.4 million page views in January 2007 to 2.5 million uniques and 13 million page views in January of 2009. What did it take to drum up all this traffic?

In the hay day of the elections, Sullivan personally posted 400 to 500 blogs per week. It paid off too. In September and October, TheAtlantic.com generated more than 8.8 million uniques and 68 million page views.

Of course Sullivan doesn’t work alone. The Atlantic‘s blog also boasts blogging big wigs Jeffrey Goldberg and Ta-Nehisi Coates. Sullivan himself is still on a 300-400 post per week schedule though. This is in addition to reports he writes for The Atlantic magazine and a new project he is undertaking that looks at how the conservative party in England came back into prominence and current U.S. Republicans might learn from them.

So, still think you have what it takes to make blogging into your full time business?