It seems like everyone in the e-mail shopping newsletter biz is making announcements this week, so we caught up with newsletter-for-moms Mamaista.com founder Elina Furman to ask how her company’s reacting to the news that DailyCandy is shutting down seven of their 12 local editions.
DailyCandy isn’t your direct competitor, right? But this announcement has to affect you.
You know, it’s interesting. They have a kids edition. And in the memo, they said they’re going to be focusing on new initiatives, specifically the mom-as-woman and mom-as-mom market.
So they’re horning in.
I think they are. I think they’re seeing that the local expansions to smaller cities has not paid off in terms of local advertising, and obviously it takes a huge amount of resources to do these city editions.
We originally were thinking [Mamaista.com would do] a very aggressive regional expansion. And while we are still thinking of focusing on big cities, New York, Los Angeles, San Francisco, we’re also looking to go international, in London and maybe even in Australia. Focusing on really strong markets instead of getting really really specific.
More after the jump…