activate_logo.pngThe former president of MTV Networks and a high-profile blogger are launching Activate, a consulting firm that will advise media, entertainment, communications, Internet and tech companies.

PaidContent calls the pairing—between Michael Wolf, who has old-school experience at big established brands (like MTVN) and at places like Booz Allen Hamilton and McKinsey & Co., and Anil Dash, who once served as the chief evangelist at Six Apart, which makes Movable Type and TypePad—one that “is sure to set off a round of ‘say what’s’.” But apparently both principals know entrepreneur Jack Hidary, who played matchmaker when he heard what Wolf was seeking.

Activate is based in New York but the duo plans to open a Silicon Valley location within the next year.

More: Media vets Wolf and Dash launch Activate (Hollywood Reporter)

Ex-MTVN, Six Apart Execs Wolf And Dash Pair Up (paidContent)