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Vox Media’s Jim Bankoff on How to Become CEO

Jim Bankoff

In the span of five years, Jim Bankoff, CEO of Vox Media, transformed what was a network of fan blogs into one of the fastest growing online publishers. In Mediabistro’s latest So What Do You Do interview, he gave some key advice to others looking to ascend to the C-suite:

“The truth is that the best way is to be really into what you are doing and really care. That’s not something you can fake, nor is it something you want to fake,” he said. “You have to have a genuine, passionate interest in your work and what your company is doing if you want to have any hope of running it and running it successfully. I’m sure there are plenty of people who have made it to the top without that, but my advice is find what you are passionate about and do that, because that’s going to increase your chances of getting to the top if that’s what you want.”

For more on Bankoff and why he believes brands matter, read So What Do You Do, Jim Bankoff, CEO of Vox Media?

Sherry Yuan

ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Mediabistro Course

Freelancing 101 Online Boot Camp

Freelancing 101Starting April 28, this online event will show you the best way to start your freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. By the end of this online boot camp you will have a plan for making a profitable career as a freelancer, and the skill set to devote yourself to it. Register now! 

7 Keys To Becoming Editor-In-Chief

So, you wanna be EIC, huh? Depending on the size of the publication and the stability of the market — which, let’s face it, has not been that kind to print publications lately — the magazine masthead is not the playground of overnight sensations. You can, however, climb the editorial ladder with a little strategy and lots of hard work. For example…

Sign up for the un-spectacular.

You know those grunt assignments that nobody else wants? Take ‘em. They’re like little learning boot camps, said Marie Claire features director Lea Goldman, who found unique value in a notoriously tedious task.

“When I started out, transcripts and fact checking were the most useful things I did because they taught me how to put together a story,” she remembered. “I often just copied the source with the head of an organization and add that name and number to my Rolodex like, ‘OK, that’s a source. Now, I know if I’m ever working on a story like this, I can call that person.’ So they’re very useful and they shouldn’t be dismissed as just scut work.”

To find out how other magazine veterans got promoted, read How To Become an Editor-in-Chief.

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This article is one of several mediabistro.com features exclusively available to AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.