Do y’all agree with this? An article from The New England Job Show breaks down what job-seekers should Tweet about:
- Thought Leadership Tweets, which are tweets that demonstrate your knowledge or opinions on topics, key trends and events related to your industry or profession. Example: “Bootstrap Market Research Tip: Use free SurveyMonkey tool, then add links to your survey on LinkedIn groups visited by your target audience.”
- Share information about Industry or Professional News including links to relevant industry articles. Example: “Just read thought provoking article on search marketing trends from SEM today http://tinyurl.com/abcde”
- Provide links to your own blog or online content Example: “My Blog: Just shared my views on Sales Closing best practices. A must read. http://tinyurl.com/abcde”
- Retweet interesting content from the users you follow Example: “RT @alibrownLA: When you nail down your marketing message it becomes easy because then you use that in everything you do. (Fully agree!)”
- Quotes that are business related. Example: “A leader is one who knows the way, goes the way, and shows the way. â€“ John C. Maxwell”
- An occasional personal anecdote and/or something humorous that happened to you Example: “Getting a great start to Monday with extra strong Starbuck’s [sic] coffee and the Wall Street Journal.”
- An occasional Tweet about a current event, movie or television show. (But stay away from politics or any controversial topics) Example: “Just saw District 9. It definitely was worth the wait and the critics were right- I loved it!”
Overall, social media expert (don’t get us started on that title) Marci Reynolds writes, 70 to 80 percent of your tweets should be business-related rather than personal.
That percentage sounds about right to us, but when you’re going personal, actually be personal, please? Announcing to the world that you’re drinking Starbucks and reading the WSJ does not make you stand out one bit. This doesn’t mean you need to broadcast your politics to the world, but you can definitely come up with something more creative than “coffee and a newspaper.”
And business quotes – personally, a huge turnoff. We’re not sure if we’re just biased (we care what YOU think, not what prepackaged thoughts you decide sound lofty today!) or if that’s something to avoid…
A great check every now and then is to get off the Twitter homepage (or your client) and visit your own stream. It’s harder to get an objective picture of what you’re tweeting when your own words are mixed in the timeline with everyone else’s.