Did you ever think social media would become such a large entity in our lives that companies would start hiring employees just to oversee their representation on it? Well, that’s just what’s happening.

Robin Leedy & Associates Public Relations just announced the hiring of Christian Brucculeri as their Director of Social Media. Most recently Christian was a senior account director for YouCast Coproration, where he developed and launched successful social media marketing campaigns for and Pepsi, Pandora Radio, KFC, Triaminic, Sony, Warner Bros. Entertainment and others. Prior to this he served as the director of Artist Management for Zen Media Group.

From the press release:

While social/digital media has been an important element of campaigns targeting younger audiences, according to the New York Times (February 23, 2009), more than 60 percent of baby boomers are now avid consumers of social media, such as blogs, forums, podcasts and online video, up from roughly 40 percent a year ago. “Younger people have been heavy social and digital media users for some time, getting much of their news and information via the Internet, but now virtually all age groups are quickly catching up and can no longer be forgotten in the digital/social media mix,” says Brucculeri, who has worked on digital campaigns for Macy’s, Schick, Energizer and Snapple.

“Bringing Christian onboard at RL&A is extremely exciting for us as we continue to strengthen our digital offerings,” says Robin Russo, RL&A president. “Social media and its adaptable messaging clearly belongs under the PR umbrella, and Christian’s hands-on, creative background will greatly enhance both the breadth and effectiveness of the digital programming we offer to our clients.”

This exciting news represents a larger expansion for traditional companies into the digital world.