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Posts Tagged ‘Steve Buttry’

TBD’s Brady: ‘There Is No Silver Bullet–It’s Just Shrapnel’

That’s the business model of the future for journalism: “there isn’t one stream that’s going to make us successful,” TBD general manager Jim Brady told ONA 2010 attendees this morning.

PBS Mediashift’s Craig Silverman attended the keynote and wrote up a nice summary. Representing TBD were Brady, editor Erik Wemple, social media producer Mandy Jenkins, and director of community engagement Steve Buttry.

Read the original piece to learn what Wemple thinks about failure and how many TweetDeck columns Jenkins uses.

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‘Today, We Announce An Historic Change In How We Do Business’

The Tallahassee Democrat is putting up a paywall, but you might not know it from reading its article about the change.

As Jeff Jarvis noted on Twitter, the paper took ten paragraphs to get to the point.

Steve Buttry of TBD.com added: “Boastful description of proud history before buried lead about paywall kinda reads like an obit. Appropriately.”

“Three years before the first Model T automobiles rolled out of Henry Ford’s factories,” the piece begins, “the Tallahassee Democrat began serving our communities with invaluable news and information.”

It’s not until clicking to the next page that the article mentions the paywall: $10 per month for the website, or $15 per month for the website and “e-edition” (which nobody really likes anyway, do they?) Day passes cost $2.

The Tallahassee Democrat employs 300 people, and obviously management is hoping that the paywall will keep those 300 employed.

As a Gannett owned paper, the paper went through a round of layoffs in 2008 (as did the rest of Gannett) and again in 2009.

Landing An Online Journalism Job: Steve Buttry Says It All

Sometimes it feels like this blog can get a little repetitive. Put this on your resume. Network. Don’t spell names wrong and don’t do stupid stuff online. Yeah, yeah, yeah.

But if you were still looking for a summary, the absolute master list of what to do to land a job, and if you wanted that job to be in online journalism, you could do much worse than looking at Steve Buttry‘s recent blog post.

Buttry spent nine months looking for his next job, which turned out to be Director of Community Engagement at TBD. Then one of the first things he’s done at TBD has been to fill five open jobs.

So he knows the search from both sides.

Some highlights (though the whole post is dead-on and worth a read or two or three): “Connect and network with people you admire in the business, even if you’re happy with your current job…I started following Jim Brady on Twitter months before I knew he might be in a position to hire me. He followed me back. We replied occasionally to each other’s tweets and exchanged direct messages. So when he announced his new project for Allbritton Communications (later to be named TBD), my DM telling him I’d like to work with him was a welcome message from a familiar name, even if we hadn’t met yet.”

“Let the boss know you’ll be in town. Jeff [Sonderman] actually scheduled his own interview before I was ready to start interviewing. His wife had some business in Reston, Va., and he was going to accompany her down to the Washington area. … He asked if we could get together while he was in town. I said sure. At that point, I had not actually posted any jobs” but it didn’t matter: Sonderman’s now TBD’s senior community host.

And finally, don’t apply to a job that has “social media” in the title if you’ve privatized your Twitter account.

What else would you add to this list? Again, the full post has tons more tips.