That’s the business model of the future for journalism: “there isn’t one stream that’s going to make us successful,” TBD general manager Jim Brady told ONA 2010 attendees this morning.

PBS Mediashift’s Craig Silverman attended the keynote and wrote up a nice summary. Representing TBD were Brady, editor Erik Wemple, social media producer Mandy Jenkins, and director of community engagement Steve Buttry.

Read the original piece to learn what Wemple thinks about failure and how many TweetDeck columns Jenkins uses.