According to Gigaom, the photo-collection site Pinterest is driving more referral traffic than Google+, YouTube, Reddit, and LinkedIn combined.
Shareaholic tracks aggregated data from 200,000 publishers that reach 260 million unique visitors monthly, and found in its January survey that Pinterest was responsible for 3.6 percent of referrals. That’s up from 2.5 percent in December and .17 percent in July.
Facebook, not surprisingly, was responsible for the majority of referrals. 26.4 percent to be exact.
But if your content is picture-heavy (think food, fashion, movies) you certainly shouldn’t neglect this player in the social media space. Check out our short guide on getting to know Pinterest here.