TVNewser Jobs PRNewser Jobs AgencySpy Jobs SocialTimes Jobs

The New Media Model Looks A Lot Like Your Job Search: Targeted

target bullseye dart
flickr: ogimogi

Here’s Leo Laporte, creator of This Week In Tech, speaking at the Online News Association about media models. The new media model, he says, is small, targeted, serves an engaged audience, and profitable.

Engagement is key: his experiences with TechTV, a cable channel that dissolved in 2004, showed him that a smaller but more passionate audience means more than a larger disengaged one.

The video gets good around the 6:30 mark, unless you want to hear Laporte talk about playing a virtual reality barista during the height of the dot-com boom, in which case, start at the beginning.

Mediabistro Course

Management 101

Management 101Become a better manager in our new online boot camp, Management 101! Starting October 27, MediabistroEDU instructors will teach you the best practices being a manager, including, how to transition into a management role, navigate different team personalities, plan a team event and more! Register now!