The New Media Model Looks A Lot Like Your Job Search: Targeted

Here’s Leo Laporte, creator of This Week In Tech, speaking at the Online News Association about media models. The new media model, he says, is small, targeted, serves an engaged audience, and profitable.

Engagement is key: his experiences with TechTV, a cable channel that dissolved in 2004, showed him that a smaller but more passionate audience means more than a larger disengaged one.

The video gets good around the 6:30 mark, unless you want to hear Laporte talk about playing a virtual reality barista during the height of the dot-com boom, in which case, start at the beginning.

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