“The Person Who Did _____”

A reminder from Please Feed The Animals:

When you’re job searching (or just in general managing your career), you wanna be “the guy [or gal] who did ____.”

“When we tell friends about authors, we say things like, ‘You know, the guy who wrote Owen Meany…’

“When we talk about directors, we say ‘The one who did Juno.’

“Instead of tweaking another direct mail piece, or redesigning your web site, have an idea and execute it. Create some news. Do some project that makes people talk. Be the person who did _______.

“It’s literally the difference between hoping for a return call and having to screen your calls.”

Great, sure, but easier said than done, dude.

Do you have an idea for your project of a lifetime? If so, can we steal it? (Just kidding). And don’t you ever feel sometimes like all the great ideas are already taken?

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.