The State Of The Blogosphere

Have y’all seen this yet? We just saw it cross our desk today. Technorati’s massive survey of nearly 3,000 bloggers is completed, and the results have been tabulated. If you blog for money, are you in the majority? Has the number of companies employing corporate bloggers grown? Read on to find out.

72 percent of bloggers say they blog for fun, not money.
15 percent of bloggers do it to supplement their income, but don’t consider their online musings to be a full-time job.
9 percent are full-time self-employed bloggers (and, in a telling statistic, 88 percent of those are Twitter users), and 4 percent are paid a salary to blog for their company.

Fourteen percent of all bloggers claim their household income is in the six figures, but obviously, there are some problems with that statistic: How much of that is from other members in the household? How much is from non-blogging activities?

The strangest statistic: 35 percent of bloggers claimed that they once were, or still are, employed by traditional media. Of those 35 percent, only 3 percent were actually blogging for their employers—the rest had left their traditional media jobs (not necessarily voluntarily, of course) or maintained blogs on the side.

More State of The Blogosphere is here.

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