Social media has revolutionized the way recruiters search for talent, which means job seekers need to make sure their profiles are tuned to perfection. After all, you never know when the right person will stumble across your LinkedIn page at the right time. In the latest Mediabistro feature, career experts and seasoned freelancers tell how to get the most out of social media profiles during the job search. One thing you can include is:

Charity work and professional affiliations

Even if it doesn’t relate to the media biz, fulfilling work you do outside of a paying job can be a great conversation starter. Plus, you never know if the person scoping out your profile knows someone involved in that organization. So, if you spend Sundays tutoring kids at the local community center or helping your child’s PTA organization, include it on your profile.

Likewise, listing professional groups you belong to is a good idea because it builds credibility. (It’s the perfect chance to list those organizations that you pay to belong to just so you can list them on your resume!)

Read more inĀ What Job Seekers Should (and Shouldn’t) Include on Their Social Media Profiles. [subscription required]