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‘Wall Street Journal’ Integrates Newsroom

Okay, we’re not going to report about layoffs. Really. That would be speculating and right now, courtesy of JimRomenesko, there is news that a major Dow Jones property is streamlining efforts.

What we will mention, however, is an excerpt from an email fromĀ Robert Thomson, managing editor of The Wall Street Journal as it outlines integrating staff into one “single newsroom.”

“We must now begin a new phase of integration, creating a single newsroom that does away with duplication and puts extra emphasis on scoops, thoughtful analysis and deeper reporting. The aim is to fashion an editorial engine that will drive content for all of our platforms, from the print Journal to a real real-time news service and customized digital feeds for specialist readers. For that strategy to be successful, total integration must be our imperative, not to cut costs (though spending, like imbibing, should always be done in moderation), but to make the most of our peerless journalism.”

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